By Talia Smith
If you follow me on Spotify, you might assume an eight-year-old stole my account password and has been streaming children’s music for the past year. I’m here to say it’s actually me who listens to artists such as Brady Rymer and the Little Band that Could, the Okee Dokee Brothers, Recess Monkey, Frances England and Secret Agent 23 Skidoo. While I do thoroughly enjoy their music, these artists are our five Grammy-nominated clients at Sugar Mountain PR.
Sugar Mountain PR (SMPR) is a Portland-based agency that promotes children’s entertainment. I have been doing freelance work for SMPR owner, Beth Blenz-Clucas, for more than a year now and am fortunate enough to be joining her PR team at the 59th Annual Grammy Awards in L.A. this weekend.
This all transpired in a sort of serendipitous way and I thought I’d share what I have learned so far in the lead-up to this event.
Don’t Underestimate Your Network
I was introduced to SMPR in Portland through two connections from my hometown in New Jersey: my mom and Brady Rymer from Brady Rymer and the Little Band that Could. My mom discovered SMPR when she was trying to book Brady for an event a few years back.
I didn’t know Brady as the children’s musician; I knew him as the bassist for the band, From Good Homes. They have a large following on the East Coast and I grew up listening to their music. Without my mom or Brady, I wouldn’t have known to reach out to Beth at SMPR.
The lesson I learned from this is that sometimes the most rewarding connections are not obvious ones. I would have never thought that I would find PR work through my mom, who did not have a PR background or my favorite local band. Sometimes you have to dive deep into your third, fourth, maybe even 17th level networks.
Sugar Mountain was not seeking a freelance intern when I applied. I got the job because I asked. I was not originally invited to assist at the Grammys. I’m going because I asked. I learned you sometimes have to take it upon yourself to reach out and offer your services. I think of how many opportunities I might have passed up just because I didn’t ask. As Christopher McCandless said, “If you want something in life, just reach out and grab it.”
Go Along for the Experience and Leave Room to Be Pleasantly Surprised
When at first I asked Beth if I could assist her team at the Grammys, she said yes but made it clear that she couldn’t promise I would have a press pass to get on the red carpet. I was still eager to go because they needed someone to sell merchandise at the pre-Grammy concert featuring all five nominated children’s musicians. I also have family in the L.A. area who I could visit and stay with.
I knew there was a chance that I would not be involved in any of the red carpet Grammy events, but I still wanted to go along for the ride. I would either have the chance to visit my family and work a cool concert or I would get to visit my family, work a cool concert AND work the red carpet and media room at the Grammys on Sunday. I couldn’t go wrong with either outcome. As it turns out, I was pleasantly surprised to receive an email from the Recording Academy to learn my press pass was approved. Then I was able to wholeheartedly freak out and go shopping for a dress.
I’m telling my story to show that it snowballed from a humble start. I think a lot of opportunities have extraordinary potential when you learn to, “Just Say Hi,” as Brady Rymer would say.