By Arunima Bhattacharjee
While you’re a a pre-journalism student at the School of Journalism and Communication (SOJC), you might have asked yourself a few questions before deciding the perfect major for yourself. Some people believe that creativity is for advertising, writing skills for journalism and dealing with people is public relations. So, which skills do you identify with the most? Well, all three majors require extensive communication, creativity and writing skills. However, the second question that might cross your mind is which major will most likely land me with a job after graduation? Well then it’s time we explore this question because the career you choose will impact how much money you will make in the future.
According to “The Guardian,” the competition in the journalism field is “immense.” It takes some time to land with a good paying job as a journalist and you need to know your technology before heading into the job market. The journalism school here at the University of Oregon (UO) will teach you the necessary technological knowledge, but the rest is on you. You need to be up-to-date with all the available software for editing and creating multimedia. It’s also important to create a portfolio; this will show them what you’ve learned while in school. In addition, the average salary for a journalist is in between $24,000 to $71,000 annually.
If you are thinking that you will sit at a leather chair with a window view in Manhattan at an advertisement agency, like “Mad Men”, then think again. Peggy didn’t get her own office on her first day of work. She had an entry-level position and then got promoted to different levels because she was able to demonstrate unique skills and creative thinking. That’s what advertisement agencies want in new graduating undergrads. If you intern in an advertising firm while in college, it is more likely that same firm will be willing to hire you full-time after you graduate. According to the “Payscale Human Capital”, the salary at an advertising firm will be between $32,000 and $71,000 annually, this can also vary on which part of advertisement you are interested in going into.
Public relations, on the other hand are outpacing journalism. According to the “Pew Research Center” the salary gap between PR specialist and a news reporter is almost $20,000 annually. A new survey from the University of Georgia found that new graduates earn on average $35,000 a year when they get into the public relations career. The number of employed PR specialists is expected to jump from 258,100 in 2010 to 316,200 by 2020. This projection equates to a 23% rise in employment.