As June approaches, graduating seniors are anxious to finish their final classes and finally dawn on those green caps and gowns. But then comes planning for life post-grad. Navigating job listings can often be frustrating. but Twitter can be a great way to find recent job postings. Here are six Twitter resources to help you land a great job:
1. Follow @PRSSANational. Lauren Rosenbaum, PRSSA Vice President of Public Relations, regularly tweets about internships and jobs that are on the PRSSA internship center.
2. Follow @SOJCCareers. The SOJC Advising Office tweets about many local jobs and internships, as well as some national opportunities.
3. Follow @ComeRecommended. Come Recommended is a content marketing and digital PR consultancy for job search and human resources technologies. They tweet helpful job-hunting strategies, and occasionally tweet about national job opportunities.
4. Follow companies that you want to work for. Sometimes those brands will post job openings, but even if they don’t, it is good to learn about that company and what a job might look like with them.
5. Follow professors such as @KelliMatthews. SOJC faculty members often tweet job search advice, as well as any local jobs and internships she learns about.
6. Follow job-listing aggregators, such as @marketjobsUSA, @comminternships, and @EntryPRJobs. These are excellent resources for the newest job listings across the country.
Even if you aren’t looking for a job, it’s helpful to know what sort of skills are necessary for your dream job. Take the time to browse current listings, identify the companies and positions that catch your eye, and make your job search efforts count.
Post by Aimee Gregg, UO PRSSA member for the 2012-2013 school year. You can contact Aimee through our blog editor at firstname.lastname@example.org!
Paid or unpaid, navigating the role of intern for the first time can be a challenge for anyone. Internship experience is an important part of building your resume as a student. Here are some of our favorite tips for being successful in an internship role:
1. Dress Professionally. Be sure to dress appropriately and modestly at your internship. Be wary of cleavage and be sure your skirt is at least knee length. Your office is not the place to showcase your eccentric personal style. “Inappropriate dress will hurt your quest for professional respect,” said Lorra Brown (PR Daily). Take a look around you, get a feel for the office dress code, and look to model that.
2. Understand Your Manager’s Expectations. Your managers do not expect you to know how to do everything. They do, however, expect you to be able to follow directions. Bring paper and a pen to meetings so that you can write detailed notes when your manager is speaking. Don’t hesitate to ask questions; you want to leave the meeting with a clear understanding of how to complete any given task. Be sure to brainstorm ideas before reaching out to your supervisor so you come prepared and with a possible solution to the problem you are trying to address.
3. Learn to Take Criticism. At some point in your internship you will receive criticism. Your supervisors criticize your work for your benefit as well as the organizations. If you aren’t receiving any feedback, just ask; constructive criticism is key to improvement.
4. Act as an Employee. Although you are an intern, you should conduct yourself with the dignity and integrity of an employee. “Employers frequently criticize interns for lacking problem-solving abilities or their unwillingness to be proactive in generating ideas,” Lorra Brown (PR Daily) Keep yourself busy even when you don’t have a project to work on, ask others if they need help, and bring creative ideas to meetings.
5. Be an Advocate for Your Goals. Be clear with your manager about your expectations for the internship. If you begin the internship with the intention of gaining a certain skill, or creating a particular portfolio piece, communicate that with your manager. If they don’t know what your expectations are, you may end up performing a greater number of mundane office tasks. Your goals are an important priority, however, you are in charge of achieving them!
Post by Katie Keene, PRSSA member for the 2012-2013 school year. You can contact Katie through our blog editor: email@example.com.
There are many pieces of the job search process that are out of your control: job availability, who else is applying, how organizations find candidates, etc. Therefore, focus on what you can control. One of the earliest career development theories proposed, Planned Happenstance, suggests that one must acknowledge the presence of chance in the career planning process, but also work to increase the likelihood of chance opportunities. For example, if you have an extensive professional network, the likelihood of you hearing about an unadvertised job position will be higher. In order to be a successful job/internship seeker, you must facilitate opportunity by building your network and taking advantage of opportunities that you create.
According to a 2012 study conducted by the US Department of Labor, 70% of all jobs are found through networking. Anecdotal evidence suggests that the use of networking in finding media jobs is even more essential, as students often encounter professional opportunities through an industry professional or well-connected professor. In the media industry, word-of-mouth and networking are critical.
Follow these steps to utilize and expand your network:
1. Start with who you know. Your instructors, who are also industry professionals, have great connections. Friends who have already participated in internships may be able to make appropriate referrals as well. If you have family working in the media industry, approach them too.
2. Spread the word. Tell everyone you know that you are looking for a job or internship. Provide some details on your professional goals so they know which connections are relevant. Your best friend’s mom may work for Edelman.
3. Conduct informational interviews. Once you make new connections, ask if these industry professionals will engage in informational interviews—an interview where you ask questions about a job, profession and industry. You can gather information about a job/organization and expand your network. Who knows, if you make a good impression, it could lead to an internship.
4. Follow up. When people graciously donate their time to help you, be sure to say thank you with an email or a hand-written note. Also remember that networking is reciprocal. Maintain the relationship by checking in or referring your new connection to a recent article of interest.
5. Take advantage of the opportunities you create. As you meet more people, introduce yourself, identify a mutual professional connection and offer to have a conversation over coffee or lunch. You can also attend networking events such as the PRSA New Pros Agency Tours. While putting yourself out there professionally can be intimidating, staying on the sidelines won’t get you anywhere.
While chance plays a role in the search process, you must create opportunities by engaging in the most effective search strategies. Databases are a great place to start and can give you a sense of available opportunities, but they put you in a passive role and are incomplete. Instead, actively work to expand your network; you will create more opportunities for yourself. Put yourself out there.
Guest post by Miranda Atkinson, a current Career & Academic Adviser for the School of Journalism and Communication at the University of Oregon.
A successful cover letter summarizes your relative experience and expresses your interest in a position. Your cover letter should leave the reader wanting to meet you for an interview. During the writing process, it’s important to use your unique voice, while also maintaining a professional and appropriate tone. Here are a few tips for making a great first impression with your cover letter:
Be personal. Whenever possible, address your letter to a specific person.
Do your research. Know what the position entails and learn as much as you can about the industry and organization you are applying for. Doing so allows you to focus on specific assets that match those of the position you’re applying for and tailor your cover letter to best suit the job.
Avoid using clichés. Employers sift through a number of cover letters with the same language. If you’re able to find unique ways to express your enthusiasm and interest for the position, you’re more likely to stand out.
Support your claims. Relate your strengths and experiences to the job description. This gives your letter substance. It also shows you are prepared for the position and prove your written communication skills.
Use active voice. It’s powerful. It shows your confidence. It keeps your ideas clear and easy to understand.
Proofread. Put your cover letter aside for a while, and then reread it. This is an old revision trick, but it works. You will likely discover grammatical errors and sentences that could be improved when you come back to it. Also, consider having a professor or advisor read over your letter – another set of eyes is very helpful when editing.
Don’t forget to format. Take time to make the letter clean and attractive. Keep the same font and header as your resume, but stick to traditional business letter formatting. Don’t forget to include a handwritten signature.
Your letter is the first impression a potential employer has of you as a professional. Remember, be yourself and let your strongest qualities stand out in your writing.
Post by Ruby Betten, PRSSA member for the 2012-2013 school year. You can contact Ruby through our blog editor at firstname.lastname@example.org
Summer is just around the corner. You know what that means? It’s time to start making those summer vacation plans. Summer is also a good time to advance your skills and take advantage of networking connections and opportunities. Whether you are working at home, backpacking through Europe, or interning for a public relations firm, here are some simple tips from PR professionals on how to have a productive summer as a PR major.
1. Write, write, and write
Writing is arguably the most important skill a PR professional can have. It is important to keep writing skills polished, even when school is not in session. Try starting a blog about your summer adventures, writing in a journal, or creating something as a portfolio piece.
2. Learn a new skill
Without the stress of deadlines and assignments that come with being in school, summer makes the perfect opportunity to learn something new. There are plenty of fun skills that you could learn or improve on this coming summer. Photoshop, Final Cut Pro X, and photography can all make valuable additions to your skills toolbox. Personally, I am hoping to improve my InDesign skills this summer.
Volunteering is a great way to get involved and start networking. These experiences can reveal jobs, expand professional networks, help make new friends, provide career experience, and teach valuable skills- all while working for a greater cause.
4. Schedule Informational Interviews
Informational interviews are a great way to learn applicable information firsthand within a specific field. You might also find out about career paths you were unaware of before, and it can provide great tips on how to fix up your résumé and land an interview.
5. Get an Internship
Last, but not least, having an internship over the summer can lead to exciting things. Not only do internships give you an edge in the PR job market, they also provide valuable experience, networking opportunities, and could potentially transition into a full time job.
These are just a few tips on how to have a productive summer as a PR major. Don’t be afraid to go above and beyond this list! Try new things, learn something new about yourself, and most importantly This is an exciting time in our lives and the future holds many opportunities and possibilities, especially in the increasing prosperity of the public relations field. How are you planning to have a productive summer?
Post by Claire Ion, PRSSA member for the 2012-2013 school year. You can contact Claire through our blog editor: email@example.com!
During spring agency tours on Friday, May 3, the University of Oregon PRSSA chapter had the pleasure of sitting down with Bob Frause, CEO and founder of Frause in Seattle, Washington. In addition to his prominent role within the public relations industry, Frause is extensively involved with the Public Relations Society of America (PRSA) as a member of the National Board of Directors and Past Chairman of the PRSA College of Fellows. He also sits on the PRSA Board of Ethics and Professional Standards. Frause’s substantial experience in the industry has allowed him the opportunity to develop several important tactics to help young professionals in the PR job search.
1) Remember that every interview is a real interview. In the process of looking for a job, informational interviews have become a popular tool for networking with professionals. However, just because you are not actively applying for an open position does not mean you should take it any less seriously. When you set up an informational interview, prepare for it in the same way you would for an interview for an open position. Make sure to research both your interviewer and the company. Be ready to ask he or she specific questions that show you have done your homework. By the end of the interview, you should make the professional wish he had on open position or room in his budget to hire you. You never know when this could lead to a job offer.
2) Put interests at the bottom of your resume or in your cover letter. Recently, many students have been advised not to include interests unrelated to public relations on their resume. Though according to Frause, curiosity outside the industry is something he looks for in a potential hire. If you are interested in travel or cooking, find a way to integrate these interests into how you present yourself because this will suggest that you are a more rounded and experienced individual. You also never know when these outside interests will coincide with client work making you an ideal person for the team.
3) Ask for a job and don’t take the first “no.” During an interview it is important to remember your self worth and prove that to your interviewer. If you don’t think you are the best person for the job there is no reason the person or people interviewing you will either. In Frause’s opinion, at some point during the interview, it is important to ask for the job. Though many times you will be told no, you can then spend the rest of the interview proving why you should be hired for that job. This tactic also shows self-confidence and your ability to be a leader. Frause admits this might not be a good tactic for all interviews, but suggests that you should be able to establish if this will work during initial research for the interview.
4) Get at least two professional contacts before you leave. At the end of an interview, make sure to thank them and ask to be put on the list for future open positions. This shows that you would like to continue a relationship with that person and the company. After thanking her, ask for any contacts they might have that you could use to expand your network. Frause’s advice is to leave with at least two new contacts that might be beneficial to you.
5) Create a graphic biography of yourself. One tool that Frause suggests is something he calls a graphic biography of yourself. This should be a roadmap of who you are as a person and a professional. You could use this in your portfolio or in an interview to help you stay focused on what you want to convey about yourself. This can also be useful to have in front of you during a telephone or Skype interview to help you steer the conversation and prevent you from forgetting something you wish to share about yourself.
6) Avoid misusing pronouns. Though sometimes this aspect of writing and speaking can be forgotten, Frause says that this is one of his main pet peeves and a mistake he encounters frequently. All grammar is important and proper use of pronouns contributes to your overall image as an educated individual.
Making the right impression during an interview – whether it is formal or simply an informational one – can make the difference in getting a job offer. Frause advises young professionals to be proactive, confident and unafraid to ask the hard questions during the job search. What do you think of Frause’s professional advice?
Kelli Matthews is a public relations instructor at the University of Oregon School of Journalism and Communication (SOJC). She has been the faculty advisor for Allen Hall Public Relations (AHPR) for eight years, and when she was a student at the SOJC, she was on the first AHPR team. With years of experience, Matthews knows a thing or two about success in the public relations industry.
Q: What is the most important advice you have for budding public relations professionals?
A: I think that my biggest piece of advice is to be curious. Be curious about everything. Like how the world works, how news gets made. Just being active in organizations like AHPR, PRSSA or Oregon News associations really stem for being curious and making that attempt to fill your knowledge gaps. Even as you get in your profession, that curiosity will carry you a long way.
If you continue to be curious, you will pay attention to how to advance in your industry and your job. Curiosity will keep you up to date and, because everything changes so frequently in public relations, you really need to keep searching for those answers.
Q: You briefly touched on opportunities like PRSSA and AHPR, do you have any specific advice about how to get involved and build up a résumé?
A: I think that you should keep your eyes and ears open all the time. Opportunities may not always come in the form of a formal interview. There are lots of ways to gain exposure and to learn about the (PR) industry to be exposed to the environment, jobs and structure outside of formal settings. The point is really to keep your eyes open for opportunities that may not be directly related to a job experience. It’s not just about getting three internships on your resume because that’s what supposedly gets you a job.
Get involved with what interests you even if it’s not directly related to public relations. Life isn’t just a big checklist. There are many opportunities that add to the richness of your life and to the richness of you as a person, and all of these aspects tie into becoming a better public relations professional. Students tend to look for certain job experience on their resume without looking at the bigger picture. Stay curious and interested, you’ll be surprised at what opportunities lay in front of you.
Q: Could you give me an example of these life experiences that have helped you in public relations?
A: Part of my core values is to be connected and involved in the community. My personal commitment is to the community not to public relations. I am very involved with Rotary International, and I am on the board of directors of United Way of Lane County. I make conscious commitment to spend time with organizations that relate to my core values. As an adult, I knew what I was giving up in order to do that and as a young professional these choices are harder.
But as a young professional, you need to keep yourself aware of your core values, it could be a number of things, like family commitment. For me, it was about figuring our how my time is best spent and this had to do with my core values. It’s about finding a fit with your personal values and where you spend your time.
Post by Kaitlyn Chock, PRSSA member and project manager for the 2012-2013 school year. You can contact Kaitlyn through our blog editor: firstname.lastname@example.org!
“In Alabama, you can’t be for both. You have to choose. It’s either Alabama or Auburn. And once you choose, you are branded for life.” – Unknown Auburn fan
“Personnel? That’s for assholes!” – Clint Eastwood as Inspector Harry Callahan
“I was in Personnel for 10 years.” – Bradford Dillman as Captain Jerome McKay
“Yeah.” – Harry Callahan
Recently, a fellow public relations graduate school classmate was excited about her prospects of landing a position with Intel Corporation. The only problem was the job was in Human Resources (with all due respect to those in HR).
I couldn’t help but immediately think about Dirty Harry’s reaction about being reassigned to “Personnel” in the 1976 feature film, “The Enforcer.” This point is amplified by his one-syllable response to Captain McKay informing him about his 10-year tenure in what we now label: Human Resources or HR.
My serious concern for my academic colleague had absolutely nothing to do with the largest semiconductor company in the world, Intel, but the position itself. Instinctively, I took into account that jobs are precious in this lethargic economy, even at a time in which we are celebrating the nation’s unemployment rate “declining” to 7.7 this past November as more-and-more job seekers give up the hunt.
In particular, I urged caution to her about inadvertently heading down the path to pigeonholing. She could record 10 years in human resources and suddenly come to the realization that she is permanently dropped into the lethal “HR” bucket. If she subsequently wanted to shift her career back to public relations, marketing, advertising etc. — what she actually studied as an undergraduate and in grad school — she may find the doors closed for her because she is now permanently branded as a “HR” professional, similar to “The Evil Director of Human Resources, ‘Catbert,’” in the Dilbert cartoons.
Another example is one of my students, who was saddened that he lost out for a retail management trainee job for Macy’s. This may have been a blessing in disguise unless he really wanted to spend his life in retail, which very well could have been the result if he was “successful” in attaining this particular job.
The point of this epistle is that we live in an increasingly demographic world and there is no going back. Think about how everyone is worshipping at the altar of Barack Obama political guru David Axelrod because his team correctly projected that 72 percent of the electorate would be composed of white voters…a number too low to elect Mitt Romney.
The exercise was to identify single women, African Americans, Hispanics and young voters and target the GOTV campaign (Get Out The Vote) to these demographic groups in their respective buckets. Some of this segmentation is obvious: Males and females; married or single: young or old. And someone is always dividing and subdividing each subgroup into tiny slivers to determine buying and behavior patterns for political or monetary gain.
From the Census to Facebook, we are compulsively segmenting people whether we like it or not (e.g., privacy advocates). From the Spartans to the Athenians, the Hatfields to the McCoys, the North and the South, Red States and Blue States, Israelis and Palestinians, we have a long history of putting people into groups. In Alabama, it is the red and white of the Crimson Tide or the blue, orange and white of the Auburn Tigers. There is no straddling the fence in ‘Bama.
To many Sean Connery will always be James Bond. Simon Cowell will be the absolutely brutal talent judge on American Idol. Simon Bond will always be the guy who wrote, 101 Uses for a Dead Cat. Reportedly, his subsequent books on any other subject were not accepted…he was always the “Dead Cat Guy.”
So does someone specifically trained in the verbal, written, digital media and communications choreography skills of public relations want to wake up one day and ask: ‘How did I become saddled in Human Resources?’ I am fearful that the lousy economy of today may result in some very painful and for the most part irreversible results a decade or more from now.
Should a graduate turn down a “position” in this crummy economy to avoid the dreaded pigeonhole? Or should that same graduate take a “job” to keep food on the table and gas in the tank, while continuing to search for the position that fits her or his career? This is a difficult predicament. And in many ways, it is an easy answer.
Choosing between Auburn and Alabama is tougher.
No public relations education would be complete without hearing about the word “portfolio” at least a million times. A strong portfolio and positive online presence are two important tools for PR students after graduation. But one more way important to catch the eye of potential employers is a blog.
I started my own blog, Coffee and Cardigans, in February 2012. Since then, I have learned important lessons in writing, editing, marketing, business tactics and brand management. I also have a work sample that I can share with employers. As a result, my blog presents a strong example of my interests, my expertise and my personality.
Managing a blog can demonstrate your writing skills, along with any design, photography and editing skills. It also builds upon them if you make blogging a habit. Updating your blog with fresh content on a regular basis also shows your ability to organize and dedicate time to a project.
Blogging is also a great way to expand and enrich your online presence. Add your name to a professional, polished and relevant blog that will be at the top of a Google search when employers search for your online presence.
Blogging can introduce you to the industry where you eventually want to work. Whether you want to focus on public relations in the tech industry or explore financial and investor relations, consider blogging in your area of interest! You can position yourself as an “expert” early, and the research will build your industry knowledge.
A blog also connects you to an online community. The blogosphere is a social place and it isn’t rare to strike up a few friendships while you are there. Networking online can be an effective tactic that can lead to connections in the real world as well. Once you find a niche, research other bloggers who write about your favorite topics.
As a PR student, managing my own blog has been an enormous learning opportunity. I honed my writing skills and voice, developed an editorial calendar, and learned to build and market a brand online. According to PR Daily, writing skills and strong work samples are a must in the post-grad job search. The easiest way for a PR student to earn those skills now? Get blogging.
Post by Samantha Hanlin, University of Oregon PRSSA Member.
While the Gateway to Media series attempts to equip journalism students with the basic skills they need, learning the in-depth function of computer programs like the Adobe Creative Suite are useful skills. Here is a list of some of the most important programs PR majors should add to their resumes:
As intimidating as this program may seem, you need to know the basics. For many internships and positions, this layout and design program is highly desired – if not required. Think of it as a sophisticated Microsoft Word document with 10 times the amount of opportunity. This program can transform a dreary poster into a professional and impressive advertisement.
Many people have dabbled in Photoshop. This program opens the door to flawless photos and sharp graphics . Photoshop plays into InDesign with any type of photo placement. Though sometimes an overwhelming program, Photoshop skills are incredibly useful to creating high quality images.
Public relations is all about communication. When communicating with a large group, as many will have to do, visuals are key; and sometimes you have to go beyond PowerPoints presentations. Instead of persuading more yawns, try adding interest and flair with Prezi, an online presentation builder. Completely free and easy to use, Prezi gives every presentation edge, movement and easy access to embedded videos or graphics.
4) Final Cut Pro
Even if you don’t think video editing is essential, Final Cut Pro offers some perspective to what goes into a production piece, which starts with patience. The Gateway to Media series focuses on this program because you can learn vital skills about interviewing, and the importance of good audio and footage. Beware perfectionists, you can easily get addicted!
Success in the public relations industry means being a Jack (or Jill) of all trades. Take the time to explore popular computer programs like Adobe Creative Suite. Visit your professor for a quick tutorial, pick up a book or Google tutorials to teach yourself the basics. Adding these basic skills to your resume will make for a much stronger resume.