Networking is an important career tool, but it’s one that some undergraduates overlook. According to a 2011 survey from Adecco Staffing US, 29 percent of recent college graduates wished they had better prepared for the job market by spending more time networking while in college. Networking is a time-consuming endeavor, but it can increase your chances of employment, connect you with experts in your field, and open up new opportunities. Here are four tips to help you network effectively:
1. Make yourself visible. You can’t network from behind your computer screen. Email and social media are great ways to maintain relationships, but don’t underestimate the value of face-to-face contact. Set yourself apart from the constant barrage of emails and tweets.
2. Cultivate real relationships. Meaningful relationships require a lot of energy. You need to invest time and build a rapport with your contacts before you can ask for a favor or referral. Learn about them, try to find common areas of interest, and, most importantly, remember that relationships need to be mutually beneficial. Successful networkers give as much as they receive.
3. Diversify your network. Networking is about more than employment opportunities and collecting business cards, so develop a variety of relationships. Through networking you can build a reputation in your industry, find a mentor, learn about workshops and seminars, and meet new people with similar goals. Professional organizations, peer groups, and online networks are a wonderful source of information, support, and advice.
4. Maintain your network. Your network will require maintenance, which means you need to be proactive about reaching out. You can do this in a variety of ways, but here are a few ideas to get you started: send thank-you notes, extend invitations to industry events, share relevant articles, or arrange meetings.
Networking can help you grow within your industry and give you a competitive edge after you graduate, so start developing professional relationships now. PRSSA and the SOJC provide opportunities to network throughout the year. How have networking events had an impact on your career? Share your experiences in the comments below.
Chloe Loveall is a writer, an artist, and a slave to the creative process. After spending two years traversing the globe, she has temporarily settled down to study journalism and advertising at the University of Oregon. Follow her on Twitter at @ChloeLoveall.
As June approaches, graduating seniors are anxious to finish their final classes and finally dawn on those green caps and gowns. But then comes planning for life post-grad. Navigating job listings can often be frustrating. but Twitter can be a great way to find recent job postings. Here are six Twitter resources to help you land a great job:
1. Follow @PRSSANational. Lauren Rosenbaum, PRSSA Vice President of Public Relations, regularly tweets about internships and jobs that are on the PRSSA internship center.
2. Follow @SOJCCareers. The SOJC Advising Office tweets about many local jobs and internships, as well as some national opportunities.
3. Follow @ComeRecommended. Come Recommended is a content marketing and digital PR consultancy for job search and human resources technologies. They tweet helpful job-hunting strategies, and occasionally tweet about national job opportunities.
4. Follow companies that you want to work for. Sometimes those brands will post job openings, but even if they don’t, it is good to learn about that company and what a job might look like with them.
5. Follow professors such as @KelliMatthews. SOJC faculty members often tweet job search advice, as well as any local jobs and internships she learns about.
6. Follow job-listing aggregators, such as @marketjobsUSA, @comminternships, and @EntryPRJobs. These are excellent resources for the newest job listings across the country.
Even if you aren’t looking for a job, it’s helpful to know what sort of skills are necessary for your dream job. Take the time to browse current listings, identify the companies and positions that catch your eye, and make your job search efforts count.
Post by Aimee Gregg, UO PRSSA member for the 2012-2013 school year. You can contact Aimee through our blog editor at firstname.lastname@example.org!
There are many pieces of the job search process that are out of your control: job availability, who else is applying, how organizations find candidates, etc. Therefore, focus on what you can control. One of the earliest career development theories proposed, Planned Happenstance, suggests that one must acknowledge the presence of chance in the career planning process, but also work to increase the likelihood of chance opportunities. For example, if you have an extensive professional network, the likelihood of you hearing about an unadvertised job position will be higher. In order to be a successful job/internship seeker, you must facilitate opportunity by building your network and taking advantage of opportunities that you create.
According to a 2012 study conducted by the US Department of Labor, 70% of all jobs are found through networking. Anecdotal evidence suggests that the use of networking in finding media jobs is even more essential, as students often encounter professional opportunities through an industry professional or well-connected professor. In the media industry, word-of-mouth and networking are critical.
Follow these steps to utilize and expand your network:
1. Start with who you know. Your instructors, who are also industry professionals, have great connections. Friends who have already participated in internships may be able to make appropriate referrals as well. If you have family working in the media industry, approach them too.
2. Spread the word. Tell everyone you know that you are looking for a job or internship. Provide some details on your professional goals so they know which connections are relevant. Your best friend’s mom may work for Edelman.
3. Conduct informational interviews. Once you make new connections, ask if these industry professionals will engage in informational interviews—an interview where you ask questions about a job, profession and industry. You can gather information about a job/organization and expand your network. Who knows, if you make a good impression, it could lead to an internship.
4. Follow up. When people graciously donate their time to help you, be sure to say thank you with an email or a hand-written note. Also remember that networking is reciprocal. Maintain the relationship by checking in or referring your new connection to a recent article of interest.
5. Take advantage of the opportunities you create. As you meet more people, introduce yourself, identify a mutual professional connection and offer to have a conversation over coffee or lunch. You can also attend networking events such as the PRSA New Pros Agency Tours. While putting yourself out there professionally can be intimidating, staying on the sidelines won’t get you anywhere.
While chance plays a role in the search process, you must create opportunities by engaging in the most effective search strategies. Databases are a great place to start and can give you a sense of available opportunities, but they put you in a passive role and are incomplete. Instead, actively work to expand your network; you will create more opportunities for yourself. Put yourself out there.
Guest post by Miranda Atkinson, a current Career & Academic Adviser for the School of Journalism and Communication at the University of Oregon.
Summer is just around the corner. You know what that means? It’s time to start making those summer vacation plans. Summer is also a good time to advance your skills and take advantage of networking connections and opportunities. Whether you are working at home, backpacking through Europe, or interning for a public relations firm, here are some simple tips from PR professionals on how to have a productive summer as a PR major.
1. Write, write, and write
Writing is arguably the most important skill a PR professional can have. It is important to keep writing skills polished, even when school is not in session. Try starting a blog about your summer adventures, writing in a journal, or creating something as a portfolio piece.
2. Learn a new skill
Without the stress of deadlines and assignments that come with being in school, summer makes the perfect opportunity to learn something new. There are plenty of fun skills that you could learn or improve on this coming summer. Photoshop, Final Cut Pro X, and photography can all make valuable additions to your skills toolbox. Personally, I am hoping to improve my InDesign skills this summer.
Volunteering is a great way to get involved and start networking. These experiences can reveal jobs, expand professional networks, help make new friends, provide career experience, and teach valuable skills- all while working for a greater cause.
4. Schedule Informational Interviews
Informational interviews are a great way to learn applicable information firsthand within a specific field. You might also find out about career paths you were unaware of before, and it can provide great tips on how to fix up your résumé and land an interview.
5. Get an Internship
Last, but not least, having an internship over the summer can lead to exciting things. Not only do internships give you an edge in the PR job market, they also provide valuable experience, networking opportunities, and could potentially transition into a full time job.
These are just a few tips on how to have a productive summer as a PR major. Don’t be afraid to go above and beyond this list! Try new things, learn something new about yourself, and most importantly This is an exciting time in our lives and the future holds many opportunities and possibilities, especially in the increasing prosperity of the public relations field. How are you planning to have a productive summer?
Post by Claire Ion, PRSSA member for the 2012-2013 school year. You can contact Claire through our blog editor: email@example.com!
You know the “six degrees of separation” theory? In Eugene, I think everyone is three-degrees apart, at most. The connectedness of a small market has some advantages and some disadvantages, depending on how you look at it and what you’re looking for.
In the world of agency PR, a small market has some major pluses:
I can think of two drawbacks of working in Eugene. But with time and learning, I’ve overcome them, so that may null my findings:
I found a few organizations that offered professional and personal connections in my playing field – the Eugene Chamber of Commerce’s Young Professionals Network and the Eugene Active 20-30 Club. The former hosts monthly networking events and the latter is a community service organization. By participating in both, I now have many new friends and see familiar faces at almost any community event.
I would imagine, however, that a larger city offers a more thriving young professional scene. Even co-workers could be of similar age and interests as recent grads.
But, in my opinion, here’s the catch: You might be working on accounts like Apple, Subway or L’Oreal, but you could be on the fifth or sixth rung of the ladder – a place where upper management may not remember your name and you’ll rarely get to talk with a client face to face.
My “Pros” and “Cons” list shows five-to-two. That’s a win for small markets.
From my perspective, starting your career in a small market is the perfect training ground to develop skills and experience you’ll need if and when you decide to launch into a larger market. But I’m biased because I haven’t experienced professional life elsewhere.
Eugene is indeed a small world after all. But it’s made a big impact on my personal and professional growth.
Any student in the University of Oregon School of Journalism and Communications (UO SOJC) has heard the word “portfolio” a million times. Let’s face it… we all know how important a strong portfolio is to post-grad career success. But building a portfolio from the ground up can be overwhelming. Before you get started, here are a few ways create a solid foundation for your portfolio:
These are just a few of the many ways to jump into building a portfolio. Find a subject you’re interested in and let it inspire your portfolio content. But remember: a portfolio isn’t static. Plan to revisit your portfolio often to add new material and refine old content, since staying up to date in this fast paced market is key!
Post by Samantha Hanlin, PRSSA member for the 2012-2013 school year. You can contact Samantha through our blog editor: firstname.lastname@example.org!