5 Ways To Find the Perfect Internship

By Kate Templeton

It’s that time of the year! The academic calendar ends in just three months, so it’s time to find a summer internship. Finding the “perfect” internship can be stressful for many students. I personally have spent weeks perfecting my resume, writing cover letters and filling out applications. It can be discouraging at times, but once you secure an internship the stress will all be worth it. Here are some tips and tricks to help make the internship finding process a little smoother.

Stay Organized

Securing a summer internship can sometimes be very competitive. Companies have already begun posting their internships online, so start looking right away! Especially with spring break right around the corner, now is the perfect time to start applying. In order to stay organized try creating a spreadsheet to list the internships you want to apply for with their due dates and what’s required for each application. This way you will be on top of all things internship and have the motivation to continue applying.

Identify Interests

When figuring out what to apply for, try to think of a few fields or areas of focus you want to pursue after graduation. This will help you narrow down internships. I recommend putting extra effort into applications in the fields you are particularly interested in. However, due to internships being so competitive, you should still apply to a variety. Make sure to not immediately discredit ones you do not necessarily see yourself in. Any experience is good experience, and you might learn to love an area of focus you didn’t even know existed. Try to gauge between internships that are “reach” one’s versus ones that are more “safe.” Pay closer attention to internships that match your career interests, but still apply for others so that you are setting yourself up for the most success.

Use Your Network

Many students are able to secure internships through their own personal network. Always reach out to family, friends and professionals that you are in contact with and see if they know of any internship opportunities or anyone working in communications. Even if you don’t get an internship right away, making these professional connections is a huge benefit. Use these connections to set up informational interviews, job shadows or just for some professional advice. Networking is a smart way to get your foot in the door at a company and possibly access to internships that aren’t publicly advertised.

PRSSA’s Internships and Jobs Section

If you are a dues-paying member of PRSSA, you have an entire internship database at your fingertips. The PRSSA Internship Center lets you browse their wide selection of internships that are available for students. You are able to filter through internships by employer, location, start date or keywords. It’s a great resource for all PR students! Here is the link to search for different internships:  http://prssa.prsa.org/internships-jobs/

Be Realistic

Securing an internship in a brand new big city seems like an impressive feat and the ultimate goal. But remember to pay attention to the details and what it actually entails. Many internships are unpaid, or pay very little which is why it is crucial to be sensible. Finding a place to stay that is affordable for the summer and being able to support yourself should be the most important factor. Definitely still apply to your dream internship, but also remain realistic when it comes to figuring out logistics.

Remember to be proactive when searching for an internship. You’re going to focus a lot of time and effort to research positions, properly network and personalize cover letters and resumes for particular jobs. This is time consuming and sometimes extremely frustrating, and you’ll most likely face rejection along the way. Nonetheless, it is essential to stay positive and keep trying! With persistence you will hopefully be able to secure a valuable internship and gain real world experience this summer.

After Your Internship: The Dos and Don’ts

You landed the internship position, worked hard for months to gain valuable work experience and built up your resume. The hard part is over, right? Actually, there’s a lot you can do even after your internship ends to make the most of the experience. From maintaining your professional network to including your new experience on your resume, here are the post-internship dos and don’ts.

Do send a thank you note
As your internship comes to a close, make sure to send each person you worked with a handwritten thank you note. Recognizing the people you worked with is the first step in maintaining a relationship after the internship is over. Be sure to tell each person exactly what you appreciated about him or her. From the person who helped you complete a certain project to the person who made you feel included ¾ who doesn’t love getting a thank you note?

Do keep in touch
The people you work with at an internship are valuable contacts to have. They can become references and even mentors, letting you know of job opportunities and putting in a good word for you. Stay in touch with fellow interns, coworkers and managers by connecting with them on social media, especially on LinkedIn. Check in with your old coworkers every few months to see how things have been going since you left. Keep informed on what the company has been up to and congratulate former colleagues when they launch a new program or win an award. Your former manager is rooting for you to succeed so let him or her know what you’ve accomplished since you left. If you come across an article you think a former coworker or manager would be interested in, don’t be afraid to pass it along!

Do ask for a letter of recommendation
You never know what personnel changes might happen after you finish your internship. The last thing you would want is to need a letter of recommendation and not be able to get in touch. Asking now will save both of you time and stress. Plus, it’s always better to have them write about your contributions while your time there is still fresh in their minds. By asking for a letter of recommendation, even if you don’t need it right away, you’re setting the stage to call for a reference later.

Don’t burn any bridges
Not all internship experiences are positive ones. If you are disappointed with your experience for whatever reason ¾ maybe your supervisor took you for granted or your duties lacked educational value ¾ refrain from sharing your feelings on social media or in another job interview. Give your honest feedback in an exit interview or send an email to your internship manager, but keep it constructive. You never know when you might need a reference, so be sure not to leave on a negative note.

On the other hand, maybe you had a fabulous internship experience and think your supervisor is your new best friend. It may seem like once the internship is over, you can be free to let your walls down, but be careful to keep any relationships you’ve formed professional. Don’t go to a bar with coworkers and get drunk. Don’t friend your former employer on Facebook if you’re going to be posting scandalous party pictures. Don’t publicly engage in an inappropriate conversation on social media.

Don’t lie about your experience
When you’re including your internship in your resume, it can be tempting to exaggerate your roles here and there. Although you want to put your experience in a positive light, even if you spent most of your time fetching coffee or filing papers, make sure you’re still being honest about what you did. Focus on results you achieved, rather than your day-to-day tasks in order to better convey your value.

What have you done to make the most of an internship even after it’s over? Let us know by leaving a comment.

DSC_0093Hannah Osborn, external relations committee member, is a junior pursuing a double major in public relations and magazine journalism. Follow her on Twitter at @hannahmarieoz.

Advice from Professionals to Secure Your Next Internship

I asked five professionals for tips on landing internships. Here is what they had to say:

Focus on the value you bring. The company you are interested in needs to understand how you can add value. Show you have initiative. Companies want to hire individuals who are independent and can hit the ground running. In an interview, it is important to communicate what you can achieve. Understand your strengths and accomplishments and have an example for each. When discussing your previous experiences, share what you accomplished and how you added value (hint: quantify your results).

Linda Williams Favero, program director of alumni career services at UO Career Center and Student Affairs

Stand out. Show your passion for public relations and for the company you are applying to. Companies are looking to hire someone who works hard and has previous experience. Think about how you use your time outside of school to work towards your career goals. Keep in mind that the work that you do for various clubs might be relevant – figure out how to leverage the experience you have. And don’t forget to follow up! Be persistent but not desperate. To do so, send a handwritten thank you card reiterating why you’re interested in the company.

Caitlin Albaugh, public relations manager at adidas America

Engage with the company on social media. If you continuously interact with the company, someone will likely notice. This does not mean favoriting every tweet the company posts. Treat the company like it is someone you want to be friends with. If the company tweets out a question, respond with an answer! And don’t hesitate to tweet your own questions to the company. Also, make sure to follow the company on each of your social media profiles (as long as your profiles are professional).

Samantha Luthra, senior account executive at Bread & Butter PR

Learn to code. The more you understand how information travels and how the Internet works, the easier it will be to conceptualize how things operate. Aside from the professional benefits, learning to code offers a host of personal benefits as well. Learning to think “algorithmically” will help you stand out in the job market, and allow you to think and solve problems creatively.

John Gillooly, lead data strategist at MSLGROUP

Become a well-rounded candidate. Over time, try to gain experience through a wide variety of internships. You don’t want three internal communication or media relations internships. You want multiple internships that offer a range of experience – from media relations and social media to investor relations and marketing. The broader skill set and range of work samples you can provide, the more attractive you are to potential employers.

Josh Netzer, administrative program director and Portland Senior Experience program director

Do you have any additional tips to secure an internship? Share your thoughts in the comments below.

Kaitlyn Chock is a PRSSA project manager for the 2013-14 school year.  You can contact Kaitlyn at kchock@uoregon.edu.