Every term UO PRSSA plans a trip to a different city to visit public relations and communications agencies. Portland, Seattle, San Francisco, Eugene, and soon to be Santa Monica, are a few of the cities PRSSA has visited and will be visiting in the future. Attending an agency tour has numerous benefits, however, you may still be unsure about what those are. If so, here are five reasons why you should go on an agency tour.
Attending an agency tour allows you to make face-to-face connections with professionals in cities you may not have other opportunities to visit. By attending an agency tour, you are able to create connections with professionals that may lead to internships or jobs. By making these connections in person, your professional relationships become stronger and you’re likely to make a lasting impression.
Professional Q&A sessions take up a large quantity of time on agency tours. During these sessions, you are able to practice asking questions you may ask in an informational interview at an agency. You are also able to network with the professionals in the offices and are able to practice your elevator pitch. The agencies we visit want to get to know you and help hone your skills.
We visit many different kinds of PR, communications and marketing agencies on our tours. The agencies we visit focus on industries ranging from tech, lifestyle, food & beverage, fashion, hospitality, consumer, business-to-business, and more. We also visit agencies that are small and boutique, or large and global sized. If you are unsure about what areas of PR you might be interested in, this is a great way to explore and learn more.
Attending an agency tour also means you get to know fellow PRSSA members. It is always great to make new friends (especially those who share your major) and attending an agency tour is a perfect way to bond!
Visiting a new city with PRSSA will open your eyes to new places. Going on an agency tour provides you with the opportunity to enjoy an awesome city for a few days. By the end of the tour you may even find your new home post graduation. Either way, you are guaranteed to have amazing new experiences and connections after attending a PRSSA agency tour.
Tatiana Skomski is a junior studying public relations. She is originally from San Diego, California, and loves spending time with her dog. After she graduates, she hopes to relocate to Souther California and begin her career working at an agency. Tatiana specifically wants to work in lifestyle and consumer branding public relations.
Post by Aimee Gregg, University of Oregon PRSSA member. Photo by Callie Gisler.
University of Oregon students have countless avenues to get involved on campus; unfortunately, there is no way to take advantage of every opportunity, which can make the decision of what organization to get involved in overwhelming. A good way to get the most out of your time is to find activities that allow you to combine your professional goals with your campus involvement. Here are five ways for public relations students to get involved on campus:
Though we are somewhat biased, the Public Relations Student Society of America (PRSSA) will provide you with the opportunity to network with fellow public relations students and professionals, and learn more about all facets of public relations through professional guest lecturers.
Allen Hall Public Relations (AHPR) is an entirely student-run professional public relations firm that takes on real clients. It helps public relations students network with each other, as well as with small businesses and nonprofits in the area. It also gives students valuable hands-on experience, while maintaining high professional standards. The work that students produce is the perfect addition to any portfolio.
3.) Marketing or advertising groups
Both marketing and advertising are closely related with public relations. Learning more about these professional areas is a great way to expand your skills set to become a more marketable professional. You might also uncover an entirely new interest or passion. Examples of marketing and advertising groups on the University of Oregon campus include American Marketing Association, Allen Hall Advertising, Ad Society and more.
4.) Campus publications
Many campus publications including Flux, The Daily Emerald and Ethos have public relations related positions that are fantastic practical experience. Attaining writing, marketing, multimedia and other journalism-related positions in these publications can be a great way to broaden your skills set and diversify your portfolio.
5.) Volunteer your public relations services
Sometimes the best way to get involved on campus is to find an activity that you are passionate about, even if it is unrelated to your professional objectives. You can obtain public relations experience by helping your club or activity gain exposure on campus. This is a mutually beneficial option. You develop your public relations skills, while serving the needs of other students on campus.
Campus involvement is key to getting the most out of your four years here. These are just a few options; however, there are more than 180 student programs at the University of Oregon. Browse through all the student groups at orgsync.uoregon.edu to find the perfect fit for your interests.