On Nov. 16th, UO PRSSA ventured to Portland, Ore. to tour the local offices of Edelman Portland and Liaison PR. The city of Portland is home to several well-known PR agencies – Edelman, Liaison, and Waggener Edstrom included. The day was full of insightful information and inspiration, helping to establish a clear idea of the life of a PR professional after graduation.
The day began with a tour and information session with Edelman Portland, one of many company offices throughout the world. Edelman Portland is home to approximately 50 employees and overlooks Pioneer Courthouse Square from the 8th floor of a spacious, modern office. Members discussed life at a PR agency with five current professionals of the Edelman team, followed by an office tour and look into daily life there.
After, UO PRSSA visited Liaison PR in the Portland Pearl District for a tour of their urban office. Liaison is home to a small staff and a specialized focus on technology and consumer PR. An informational session with Liaison’s talented team offered insight to working in a niche agency. Part of the presentation included hearing from Liaison’s founder Heidi Lowell, who was visiting the office from her home in London.
So why should you consider touring a local PR agency before graduation?
UO PRSSA would like to thank Edelman Portland and Liaison PR for the insightful, inspiring day of tours! Our Chapter plans multiple PR agency tour opportunities each year. Stay tuned for more information on the trips planned for winter and spring 2013 at upcoming Chapter meetings. Have you ever toured a local PR agency? What was your favorite part of the experience?
Post by Callie Gisler, public relations director for the 2012-2013 school year. She is a junior at the UO, studying public relations and magazine journalism. You can reach Callie at firstname.lastname@example.org!
Each year the PRSSA National Conference offers the opportunity to network with professionals from a variety of industries, giving members a better perspective of how to excel in today’s competitive work environment.
Overall, the goals of the conference is to help students develop the knowledge of public relations and to prepare passionate public relations practitioners for the competitive field. Many different lectures are offered throughout conference to cater to personal interests and goals of each person.
On Sunday, October 14, I had the opportunity to engage in a presentation given by Twitter co-founder, Biz Stone, at the 2012 PRSSA National Conference.
An interesting concept that Stone emphasized throughout his presentation was that any one can be successful in humanity efforts with the help of technology. After listening to him speak, I took away seven main points that can be applicable to the public relations field.
In every class we are in, it seems we are always hearing about how awful the job market is and how bad the economy is. While this is certainly the case, there are a lot of jobs out there and if you are prepared and motivated, you can and will get a job.
8 Best practices for getting a job in today’s market:
1. Be proactive – Put yourself out there online and elsewhere that you are job hunting and make a plan for how you are going to search for a job, where you are going to search for a job and how long you should spend searching for jobs. Tweet companies, visit their Facebook pages, stalk their website and know all about the companies you are looking at.
2. Do informational interviews – As you call companies and research companies, set up informational interviews with companies and firms. This will show you are proactive, you are interested and you are invested. Before the interview, make sure you have questions prepared that are not necessarily covered on the website, but ask them about their schedule, about their clients and more.
3. Do your research – Before you ever set up an interview, pick up a phone, send an email, etc., make sure you do your research on the company. You never want to be unprepared for a question about the company or their clients you should be able to answer, but are not able to answer because you did not look beforehand.
4. Monitor and clean up your online sites – I think this is one of the most important. We are constantly told to clean up our Twitter, Facebook, blog and more…. and we absolutely should. All it could take is one bad tweet, one bad photo or any little thing for a company to toss your resume and for the opportunity you could have had to slip away. Clean it up!
5. Be open – When you start the job hunt, you might have a specific job or ideal placement in mind, but things do not always work like that. You have to have an open mind when searching for a job. Be open to a new city or a new responsibility and it could really help you.
6. Use your connections – While you have been networking online and conferences [or you should have been], make sure you use those contacts you made. Reach out to them for job leads and for possible recommendations. Knowing someone can take you a long way. My professor told me that 60-80% of available jobs are not actually posted online. This means those available jobs are going to people the company knows or they are going to someone people in the company know.
7. Do not give up – While job hunting can seem like a job itself, do not give up and do not settle. While a $70,000/year job may seem very enticing, make sure it is really want you want to do for at least 1-3 years before you accept it just because of the money. Even if you do not get a lead for a few weeks or a few months, do not give up! Keep looking. If you do not find a job, try doing another internship if you can. Internships can often lead to jobs later.
8. Put your materials online – While you are job searching, put some of your materials from your portfolio online. Build your online resume and portfolio so when people and companies search for you, they find what you can do and what you could be capable of.
I wish everyone the best of luck with your job hunt as we go into the spring semester! Please feel free to contact me if you have any job hunt questions or general PRSSA questions.
Lauren K. Gray currently serves as the PRSSA 2011-2012 Vice President of Public Relations and is an active Chapter member after serving as Chapter President for almost two years. Tweet her @laurenkgray and visit her website laurenkgray.com for more information and blog posts.