Whether you have completed multiple internships or are preparing for your first internship, here are some best practices for interns to make a difference:
Being professional means something different to everyone you ask. Exude professionalism by taking your work seriously. As an intern, you may be delegated large or small tasks. No matter the task, appreciate the opportunity your supervisor has given you and complete it with honesty and integrity. Being professional also encompasses sporting a professional image. Your image includes your online image as well as your personal image; the best advice I’ve received about my personal presence is to not dress for the job you have but for the job you want.
Treat Your Internship as a Real Job
While an internship in nature seems temporary, treat your position as a real job. It is vital that you honor the commitments that you make during your internship and self-regulate yourself. Before you start, be sure to research the company and its industry. This knowledge will not only show that you care about the company but also allow you to do better work. Once you build a foundation with your boss, ask him or her about the different business functions you are curious about. You never know — your internship could lead to a full-time position at the organization. The more you know about a company and its culture will help you decide if you would be interested in staying with the organization.
Take your internship in your own hands by going the extra mile. Ask your supervisor and colleagues if you can help out with a certain project or shadow them for a day. Ask if you can attend meetings, if it is appropriate, and speak up during them. By being an active listener and engaged participant, you show your colleagues that you are interested in being a part of the team.
By being an intern, you are surrounded by professionals of many levels and industries. Use this new network of yours to build relationships and ask questions. Listen to those around you; every individual has valuable advice. On the same note, remember it isn’t about you. Remain humble about your accomplishments. Most importantly, say thank you to your supervisor and colleagues for the opportunities they have given you. Even after you leave, be sure to stay connected and check-in from time to time.
Hallie White serves as the Vice President for UO PRSSA. She spent Summer 2014 as an intern at UPS in Atlanta, Ga. Follow her on Twitter at @halliecwhite.
Meet Ian Bragg, University of Oregon SOJC alumni, who will be joining us for our PRSSA Panel and Mixer tonight! Following his graduation with a B.S. in Journalism with a focus in public relations and advertising, Ian spent a few years at Waggener Edstrom. He then joined the Edelman team to work on their Xbox account. Currently, Ian is a Senior Account Executive on the Earned Media team at CMD. As part of the Portland PRSA chapter, Ian works as the Director of New Pros where he brings his five years of large agency experience to new PR pros.
We asked Ian some questions prior to the PRSSA Panel and Mixer. Get to know Ian before our event tonight:
Q: Did you have any internships while in college? If so, how influential do you think that experience was in helping you nail your first job?
A: I did not have any internships while I was in college. However, I was involved in a variety of activities, including the student-run magazine, Oregon Voice, Allen Hall Advertising (AHA) and of course, UO PRSSA. Honestly, I was very lucky to get a job out of college without holding any internships. I believe they are extremely valuable to prepare yourself before entering the job market. There are even some internship programs that require candidates have at least two previous internships and/or a Master’s degree. It’s pretty competitive out there, folks.
Q: What was the application process like for you when looking for post-graduation options?
A: My dad always taught me that “it’s not what you know, it’s who you know.” This couldn’t have been more accurate during my application process. A family friend introduced me to a VP at Waggener Edstrom, which led me to an informational interview, and well, the rest is history.
Beyond my personal story, I can’t stress enough how important setting up informational interviews is. Simply applying for a job is sometimes not enough. Plus, not all jobs coming down the pipeline are advertised on the company’s website. If you can demonstrate your value during an informational [interview], you’d be surprised how much that helps your chances at landing a job.
Q: What shocked you the most when starting your first job out of college?
A: The on-boarding process can be quite intense. I was lucky enough to start on the Microsoft account, so I had to learn all the ins and outs of the tech industry – right away. It’s exciting digging deep into the accounts you work on, but it’s mentally draining for the first few months. However, I wouldn’t give up that experience for anything in the world. Starting my first “real job” is one of the best feelings I’ve ever felt.
Q: What has been your favorite project or accomplishment?
A: I had the opportunity to launch Xbox One while I was working at Edelman. This experience was by far the highlight of my career. I worked harder than I ever worked leading up to the event, but it was worth every minute of it. I got to go to New York City to help with the launch, which included going backstage at Bloomberg, Fox Business and other broadcast publications with our top executive. I also ran the VIP/celebrity check-in and watched Macklemore perform for hundreds of Xbox fans attending the event. I was truly living the dream.
Q: How has PRSA benefited you as a professional?
A: As I mentioned above, it’s not what you know, but who you know. PRSA gave me the opportunity to meet and network with the leaders of the PR community in Portland. The PRSA New Pros specifically helped acquaint me with the numerous PR and marketing agencies in Portland. This knowledge helped me locate the most recent stage in my career – working on the Earned Media team at CMD.
Q: What are the top three skills PR students should try to obtain before graduation?
A: Writing/editing is probably the most important skill for a PR professional. Agencies and clients alike expect us to have strong writing skills and perfect grammar.
Social Media knowledge: As millennials, we are expected to have knowledge of emerging social media networks and how to leverage the existing ones. Today PR isn’t just about media relations, it encompasses all forms of communication.
Networking: It’s amazing how small the PR community is across the nation. By getting to know others in the industry, you will give yourself a leg up on the competition when job searching.
Q: What are some first steps students should take to build their networks?
A: Leverage your professors. They have more connections than you can imagine. Beyond that, join professional networks in the cities you are planning on working in. For example, PRSA New Pros and similar groups are a great way to get to know other young professionals and the various PR and marketing agencies in your community. And don’t be shy. Roll to a few meet-ups solo – chances are there are five other talented people in the room who are in the exact same boat. Finally, keep your LinkedIn updated and connect with the people you meet. LinkedIn is the number one way recruiters find candidates for jobs. You don’t want to miss out on that opportunity.
Be sure to stop by Allen 141 tonight at 6 to meet Ian Bragg and other professionals as they share their insight with us!
Lauren Todd, Internal Events Director, plans internal events for UO PRSSA in effort to build relationships within the group. In her spare time, Lauren enjoys assisting with weddings and staying up to date on the world of pop culture. Follow her on Twitter at @Lauren_Todd.
As June approaches, graduating seniors are anxious to finish their final classes and finally dawn on those green caps and gowns. But then comes planning for life post-grad. Navigating job listings can often be frustrating. but Twitter can be a great way to find recent job postings. Here are six Twitter resources to help you land a great job:
1. Follow @PRSSANational. Lauren Rosenbaum, PRSSA Vice President of Public Relations, regularly tweets about internships and jobs that are on the PRSSA internship center.
2. Follow @SOJCCareers. The SOJC Advising Office tweets about many local jobs and internships, as well as some national opportunities.
3. Follow @ComeRecommended. Come Recommended is a content marketing and digital PR consultancy for job search and human resources technologies. They tweet helpful job-hunting strategies, and occasionally tweet about national job opportunities.
4. Follow companies that you want to work for. Sometimes those brands will post job openings, but even if they don’t, it is good to learn about that company and what a job might look like with them.
5. Follow professors such as @KelliMatthews. SOJC faculty members often tweet job search advice, as well as any local jobs and internships she learns about.
6. Follow job-listing aggregators, such as @marketjobsUSA, @comminternships, and @EntryPRJobs. These are excellent resources for the newest job listings across the country.
Even if you aren’t looking for a job, it’s helpful to know what sort of skills are necessary for your dream job. Take the time to browse current listings, identify the companies and positions that catch your eye, and make your job search efforts count.
Post by Aimee Gregg, UO PRSSA member for the 2012-2013 school year. You can contact Aimee through our blog editor at firstname.lastname@example.org!
There are many pieces of the job search process that are out of your control: job availability, who else is applying, how organizations find candidates, etc. Therefore, focus on what you can control. One of the earliest career development theories proposed, Planned Happenstance, suggests that one must acknowledge the presence of chance in the career planning process, but also work to increase the likelihood of chance opportunities. For example, if you have an extensive professional network, the likelihood of you hearing about an unadvertised job position will be higher. In order to be a successful job/internship seeker, you must facilitate opportunity by building your network and taking advantage of opportunities that you create.
According to a 2012 study conducted by the US Department of Labor, 70% of all jobs are found through networking. Anecdotal evidence suggests that the use of networking in finding media jobs is even more essential, as students often encounter professional opportunities through an industry professional or well-connected professor. In the media industry, word-of-mouth and networking are critical.
Follow these steps to utilize and expand your network:
1. Start with who you know. Your instructors, who are also industry professionals, have great connections. Friends who have already participated in internships may be able to make appropriate referrals as well. If you have family working in the media industry, approach them too.
2. Spread the word. Tell everyone you know that you are looking for a job or internship. Provide some details on your professional goals so they know which connections are relevant. Your best friend’s mom may work for Edelman.
3. Conduct informational interviews. Once you make new connections, ask if these industry professionals will engage in informational interviews—an interview where you ask questions about a job, profession and industry. You can gather information about a job/organization and expand your network. Who knows, if you make a good impression, it could lead to an internship.
4. Follow up. When people graciously donate their time to help you, be sure to say thank you with an email or a hand-written note. Also remember that networking is reciprocal. Maintain the relationship by checking in or referring your new connection to a recent article of interest.
5. Take advantage of the opportunities you create. As you meet more people, introduce yourself, identify a mutual professional connection and offer to have a conversation over coffee or lunch. You can also attend networking events such as the PRSA New Pros Agency Tours. While putting yourself out there professionally can be intimidating, staying on the sidelines won’t get you anywhere.
While chance plays a role in the search process, you must create opportunities by engaging in the most effective search strategies. Databases are a great place to start and can give you a sense of available opportunities, but they put you in a passive role and are incomplete. Instead, actively work to expand your network; you will create more opportunities for yourself. Put yourself out there.
Guest post by Miranda Atkinson, a current Career & Academic Adviser for the School of Journalism and Communication at the University of Oregon.
A successful cover letter summarizes your relative experience and expresses your interest in a position. Your cover letter should leave the reader wanting to meet you for an interview. During the writing process, it’s important to use your unique voice, while also maintaining a professional and appropriate tone. Here are a few tips for making a great first impression with your cover letter:
Be personal. Whenever possible, address your letter to a specific person.
Do your research. Know what the position entails and learn as much as you can about the industry and organization you are applying for. Doing so allows you to focus on specific assets that match those of the position you’re applying for and tailor your cover letter to best suit the job.
Avoid using clichés. Employers sift through a number of cover letters with the same language. If you’re able to find unique ways to express your enthusiasm and interest for the position, you’re more likely to stand out.
Support your claims. Relate your strengths and experiences to the job description. This gives your letter substance. It also shows you are prepared for the position and prove your written communication skills.
Use active voice. It’s powerful. It shows your confidence. It keeps your ideas clear and easy to understand.
Proofread. Put your cover letter aside for a while, and then reread it. This is an old revision trick, but it works. You will likely discover grammatical errors and sentences that could be improved when you come back to it. Also, consider having a professor or advisor read over your letter – another set of eyes is very helpful when editing.
Don’t forget to format. Take time to make the letter clean and attractive. Keep the same font and header as your resume, but stick to traditional business letter formatting. Don’t forget to include a handwritten signature.
Your letter is the first impression a potential employer has of you as a professional. Remember, be yourself and let your strongest qualities stand out in your writing.
Post by Ruby Betten, PRSSA member for the 2012-2013 school year. You can contact Ruby through our blog editor at email@example.com
Summer is just around the corner. You know what that means? It’s time to start making those summer vacation plans. Summer is also a good time to advance your skills and take advantage of networking connections and opportunities. Whether you are working at home, backpacking through Europe, or interning for a public relations firm, here are some simple tips from PR professionals on how to have a productive summer as a PR major.
1. Write, write, and write
Writing is arguably the most important skill a PR professional can have. It is important to keep writing skills polished, even when school is not in session. Try starting a blog about your summer adventures, writing in a journal, or creating something as a portfolio piece.
2. Learn a new skill
Without the stress of deadlines and assignments that come with being in school, summer makes the perfect opportunity to learn something new. There are plenty of fun skills that you could learn or improve on this coming summer. Photoshop, Final Cut Pro X, and photography can all make valuable additions to your skills toolbox. Personally, I am hoping to improve my InDesign skills this summer.
Volunteering is a great way to get involved and start networking. These experiences can reveal jobs, expand professional networks, help make new friends, provide career experience, and teach valuable skills- all while working for a greater cause.
4. Schedule Informational Interviews
Informational interviews are a great way to learn applicable information firsthand within a specific field. You might also find out about career paths you were unaware of before, and it can provide great tips on how to fix up your résumé and land an interview.
5. Get an Internship
Last, but not least, having an internship over the summer can lead to exciting things. Not only do internships give you an edge in the PR job market, they also provide valuable experience, networking opportunities, and could potentially transition into a full time job.
These are just a few tips on how to have a productive summer as a PR major. Don’t be afraid to go above and beyond this list! Try new things, learn something new about yourself, and most importantly This is an exciting time in our lives and the future holds many opportunities and possibilities, especially in the increasing prosperity of the public relations field. How are you planning to have a productive summer?
Post by Claire Ion, PRSSA member for the 2012-2013 school year. You can contact Claire through our blog editor: firstname.lastname@example.org!
During spring agency tours on Friday, May 3, the University of Oregon PRSSA chapter had the pleasure of sitting down with Bob Frause, CEO and founder of Frause in Seattle, Washington. In addition to his prominent role within the public relations industry, Frause is extensively involved with the Public Relations Society of America (PRSA) as a member of the National Board of Directors and Past Chairman of the PRSA College of Fellows. He also sits on the PRSA Board of Ethics and Professional Standards. Frause’s substantial experience in the industry has allowed him the opportunity to develop several important tactics to help young professionals in the PR job search.
1) Remember that every interview is a real interview. In the process of looking for a job, informational interviews have become a popular tool for networking with professionals. However, just because you are not actively applying for an open position does not mean you should take it any less seriously. When you set up an informational interview, prepare for it in the same way you would for an interview for an open position. Make sure to research both your interviewer and the company. Be ready to ask he or she specific questions that show you have done your homework. By the end of the interview, you should make the professional wish he had on open position or room in his budget to hire you. You never know when this could lead to a job offer.
2) Put interests at the bottom of your resume or in your cover letter. Recently, many students have been advised not to include interests unrelated to public relations on their resume. Though according to Frause, curiosity outside the industry is something he looks for in a potential hire. If you are interested in travel or cooking, find a way to integrate these interests into how you present yourself because this will suggest that you are a more rounded and experienced individual. You also never know when these outside interests will coincide with client work making you an ideal person for the team.
3) Ask for a job and don’t take the first “no.” During an interview it is important to remember your self worth and prove that to your interviewer. If you don’t think you are the best person for the job there is no reason the person or people interviewing you will either. In Frause’s opinion, at some point during the interview, it is important to ask for the job. Though many times you will be told no, you can then spend the rest of the interview proving why you should be hired for that job. This tactic also shows self-confidence and your ability to be a leader. Frause admits this might not be a good tactic for all interviews, but suggests that you should be able to establish if this will work during initial research for the interview.
4) Get at least two professional contacts before you leave. At the end of an interview, make sure to thank them and ask to be put on the list for future open positions. This shows that you would like to continue a relationship with that person and the company. After thanking her, ask for any contacts they might have that you could use to expand your network. Frause’s advice is to leave with at least two new contacts that might be beneficial to you.
5) Create a graphic biography of yourself. One tool that Frause suggests is something he calls a graphic biography of yourself. This should be a roadmap of who you are as a person and a professional. You could use this in your portfolio or in an interview to help you stay focused on what you want to convey about yourself. This can also be useful to have in front of you during a telephone or Skype interview to help you steer the conversation and prevent you from forgetting something you wish to share about yourself.
6) Avoid misusing pronouns. Though sometimes this aspect of writing and speaking can be forgotten, Frause says that this is one of his main pet peeves and a mistake he encounters frequently. All grammar is important and proper use of pronouns contributes to your overall image as an educated individual.
Making the right impression during an interview – whether it is formal or simply an informational one – can make the difference in getting a job offer. Frause advises young professionals to be proactive, confident and unafraid to ask the hard questions during the job search. What do you think of Frause’s professional advice?
“In Alabama, you can’t be for both. You have to choose. It’s either Alabama or Auburn. And once you choose, you are branded for life.” – Unknown Auburn fan
“Personnel? That’s for assholes!” – Clint Eastwood as Inspector Harry Callahan
“I was in Personnel for 10 years.” – Bradford Dillman as Captain Jerome McKay
“Yeah.” – Harry Callahan
Recently, a fellow public relations graduate school classmate was excited about her prospects of landing a position with Intel Corporation. The only problem was the job was in Human Resources (with all due respect to those in HR).
I couldn’t help but immediately think about Dirty Harry’s reaction about being reassigned to “Personnel” in the 1976 feature film, “The Enforcer.” This point is amplified by his one-syllable response to Captain McKay informing him about his 10-year tenure in what we now label: Human Resources or HR.
My serious concern for my academic colleague had absolutely nothing to do with the largest semiconductor company in the world, Intel, but the position itself. Instinctively, I took into account that jobs are precious in this lethargic economy, even at a time in which we are celebrating the nation’s unemployment rate “declining” to 7.7 this past November as more-and-more job seekers give up the hunt.
In particular, I urged caution to her about inadvertently heading down the path to pigeonholing. She could record 10 years in human resources and suddenly come to the realization that she is permanently dropped into the lethal “HR” bucket. If she subsequently wanted to shift her career back to public relations, marketing, advertising etc. — what she actually studied as an undergraduate and in grad school — she may find the doors closed for her because she is now permanently branded as a “HR” professional, similar to “The Evil Director of Human Resources, ‘Catbert,’” in the Dilbert cartoons.
Another example is one of my students, who was saddened that he lost out for a retail management trainee job for Macy’s. This may have been a blessing in disguise unless he really wanted to spend his life in retail, which very well could have been the result if he was “successful” in attaining this particular job.
The point of this epistle is that we live in an increasingly demographic world and there is no going back. Think about how everyone is worshipping at the altar of Barack Obama political guru David Axelrod because his team correctly projected that 72 percent of the electorate would be composed of white voters…a number too low to elect Mitt Romney.
The exercise was to identify single women, African Americans, Hispanics and young voters and target the GOTV campaign (Get Out The Vote) to these demographic groups in their respective buckets. Some of this segmentation is obvious: Males and females; married or single: young or old. And someone is always dividing and subdividing each subgroup into tiny slivers to determine buying and behavior patterns for political or monetary gain.
From the Census to Facebook, we are compulsively segmenting people whether we like it or not (e.g., privacy advocates). From the Spartans to the Athenians, the Hatfields to the McCoys, the North and the South, Red States and Blue States, Israelis and Palestinians, we have a long history of putting people into groups. In Alabama, it is the red and white of the Crimson Tide or the blue, orange and white of the Auburn Tigers. There is no straddling the fence in ‘Bama.
To many Sean Connery will always be James Bond. Simon Cowell will be the absolutely brutal talent judge on American Idol. Simon Bond will always be the guy who wrote, 101 Uses for a Dead Cat. Reportedly, his subsequent books on any other subject were not accepted…he was always the “Dead Cat Guy.”
So does someone specifically trained in the verbal, written, digital media and communications choreography skills of public relations want to wake up one day and ask: ‘How did I become saddled in Human Resources?’ I am fearful that the lousy economy of today may result in some very painful and for the most part irreversible results a decade or more from now.
Should a graduate turn down a “position” in this crummy economy to avoid the dreaded pigeonhole? Or should that same graduate take a “job” to keep food on the table and gas in the tank, while continuing to search for the position that fits her or his career? This is a difficult predicament. And in many ways, it is an easy answer.
Choosing between Auburn and Alabama is tougher.
Post by Samantha Hanlin, University of Oregon PRSSA Member.
While the Gateway to Media series attempts to equip journalism students with the basic skills they need, learning the in-depth function of computer programs like the Adobe Creative Suite are useful skills. Here is a list of some of the most important programs PR majors should add to their resumes:
As intimidating as this program may seem, you need to know the basics. For many internships and positions, this layout and design program is highly desired – if not required. Think of it as a sophisticated Microsoft Word document with 10 times the amount of opportunity. This program can transform a dreary poster into a professional and impressive advertisement.
Many people have dabbled in Photoshop. This program opens the door to flawless photos and sharp graphics . Photoshop plays into InDesign with any type of photo placement. Though sometimes an overwhelming program, Photoshop skills are incredibly useful to creating high quality images.
Public relations is all about communication. When communicating with a large group, as many will have to do, visuals are key; and sometimes you have to go beyond PowerPoints presentations. Instead of persuading more yawns, try adding interest and flair with Prezi, an online presentation builder. Completely free and easy to use, Prezi gives every presentation edge, movement and easy access to embedded videos or graphics.
4) Final Cut Pro
Even if you don’t think video editing is essential, Final Cut Pro offers some perspective to what goes into a production piece, which starts with patience. The Gateway to Media series focuses on this program because you can learn vital skills about interviewing, and the importance of good audio and footage. Beware perfectionists, you can easily get addicted!
Success in the public relations industry means being a Jack (or Jill) of all trades. Take the time to explore popular computer programs like Adobe Creative Suite. Visit your professor for a quick tutorial, pick up a book or Google tutorials to teach yourself the basics. Adding these basic skills to your resume will make for a much stronger resume.