As a young public relations professional, it’s important to stay current on everything happening in the industry. Reading PR blogs will aid you in this goal and teach you many invaluable tools along the way. You will:
When it comes to PR blogs there are so many to choose from, so you may wonder how to limit the scope. Find PR blogs that focus on what you’re passionate about. Search for PR blogs that write it a voice you connect with, such as humor or numbers. Here’s a list of top rated PR blogs to get you started:
Once you’ve found PR blogs that speak to you, it’s important to read blogs in your daily routine. Maybe you’ll read while you’re drinking your morning cup of coffee or during your awkward 20-minute break between classes. If you stay informed on PR news it will only add to the knowledge you can bring to a future internship or job.
Use apps and programs that organize all the sites on one page to make blog reading easier! Bloglovin’ is a great site to keep track of the blogs you follow and let you know when new posts have been added.
The PR world is full of knowledge that you can access at any stage in your career. Take advantage of PR blogs and tap into the insights that surround you.
Ruby Hillcraig, external relations committee member, is a senior at the University of Oregon studying public relations. Ruby hopes to pursue a career in fashion and beauty PR when she graduates in spring 2014. You can reach Ruby at firstname.lastname@example.org.
Preparation is key when it comes to job interviews; however, interview questions are often open-ended, which can be intimidating and seem difficult to prepare for. These questions are challenging, but they also show who you are and how you think.
Tell me about yourself. Instead of reciting what’s on your résumé, surprise your interviewer with something they don’t already know about you. This is your opportunity to show who you are and what makes you unique – your passions, hobbies, and personal experiences. Your interviewer is probably talking to numerous candidates with the necessary qualifications, so use this time to differentiate yourself from your peers.
Tell me about your previous position. Your interviewer wants to know if you were a reliable, trustworthy, and capable employee. Even if you hated your previous position, focus on the positive aspects like what you learned, goals you accomplished, or challenges you overcame. Remember, your interviewer already has your résumé, so use this time to delve deeper. Previous projects and tasks are an excellent way to demonstrate that you are hardworking and capable of delivering results.
Do you have any questions? This is probably the most important interview question. By asking questions you can demonstrate your passion, curiosity, and thoughtfulness. On the other hand, if you don’t ask questions you are communicating to your interviewer that you aren’t invested in the company. You should research the company before your interview so that your questions are meaningful and specific. Here are six questions you can tailor to your interview needs:
At the end of the day, companies hire people and not résumés. Use these tough questions to engage with your interviewer, showcase your strengths, and leave a lasting impression. What tough interview questions have you faced and how did you handle them?
Chloe Loveall is a writer, an artist, and a slave to the creative process. After spending two years traversing the globe, she has temporarily settled down to study journalism and advertising at the University of Oregon. Follow her on Twitter at @ChloeLoveall.
To our current members, alumni and friends, welcome back to another school year with University of Oregon PRSSA! I am honored and excited to serve as president this year, and help UO PRSSA continue to grow. Over the summer, I’ve watched our executive board build plans for one amazing year complete with opportunities to connect with industry professionals, develop your professional skills, expand your resume, and get involved with a nationally recognized network of PR professionals. Here are just a few ways to take advantage of all PRSSA has to offer this year:
Get involved by joining a committee. Chapter committees assist in all areas of UO PRSSA, from planning events, promotion and fundraising. It’s an awesome way to connect with other members and expand your resume. This year, we’re excited to introduce committee leadership positions and a new Campus Collaboration for even more opportunities to get involved. Learn more about Chapter committees at our first Chapter meeting this year!
Join us for agency tours and networking events. Each term UO PRSSA hosts tours with some of the biggest PR agencies in the nation. This year, we’re heading to Portland, Seattle, and other major cities to get a taste of life in the industry. If you prefer to stick closer to home, we also host regular networking events and mixers with Oregon’s PRSA chapters and other local professionals.
Take advantage of job listings and scholarships. Your PRSSA membership earns you access to an amazing database of jobs and internships (http://www.prssa.org/career/prsa_jobcenter/). Only PRSSA and PRSA members have access to these listings, so it’s a great way to uncover opportunities! PRSSA also offers scholarships and awards each year exclusively for members (http://www.prssa.org/career/prsa_jobcenter/).
Learn from guest speakers and workshops. Our bi-weekly Chapter meetings aren’t just routine announcements. We host a variety of PR industry professionals throughout the year! Come get your questions answered and make a connection! We’re also excited to continue our annual PRofessional Development Workshop series this year to help tune up your resume, prefect your cover letter and build your portfolio.
If you’ve ever thought about joining PRSSA, this is the time to do so. I’d like to invite everyone to attend our first Chapter meeting on October 9 at 6 PM in Allen 141! We hope to see you there and show you all that PRSSA has to offer. Questions? Shoot us an email at email@example.com!
Callie Gisler is the 2013-2014 University of Oregon PRSSA chapter president. She is currently a senior in the SOJC, pursuing a double major in public relations and magazine journalism. Follow her on Twitter at @CallieGisler.
Paid or unpaid, navigating the role of intern for the first time can be a challenge for anyone. Internship experience is an important part of building your resume as a student. Here are some of our favorite tips for being successful in an internship role:
1. Dress Professionally. Be sure to dress appropriately and modestly at your internship. Be wary of cleavage and be sure your skirt is at least knee length. Your office is not the place to showcase your eccentric personal style. “Inappropriate dress will hurt your quest for professional respect,” said Lorra Brown (PR Daily). Take a look around you, get a feel for the office dress code, and look to model that.
2. Understand Your Manager’s Expectations. Your managers do not expect you to know how to do everything. They do, however, expect you to be able to follow directions. Bring paper and a pen to meetings so that you can write detailed notes when your manager is speaking. Don’t hesitate to ask questions; you want to leave the meeting with a clear understanding of how to complete any given task. Be sure to brainstorm ideas before reaching out to your supervisor so you come prepared and with a possible solution to the problem you are trying to address.
3. Learn to Take Criticism. At some point in your internship you will receive criticism. Your supervisors criticize your work for your benefit as well as the organizations. If you aren’t receiving any feedback, just ask; constructive criticism is key to improvement.
4. Act as an Employee. Although you are an intern, you should conduct yourself with the dignity and integrity of an employee. “Employers frequently criticize interns for lacking problem-solving abilities or their unwillingness to be proactive in generating ideas,” Lorra Brown (PR Daily) Keep yourself busy even when you don’t have a project to work on, ask others if they need help, and bring creative ideas to meetings.
5. Be an Advocate for Your Goals. Be clear with your manager about your expectations for the internship. If you begin the internship with the intention of gaining a certain skill, or creating a particular portfolio piece, communicate that with your manager. If they don’t know what your expectations are, you may end up performing a greater number of mundane office tasks. Your goals are an important priority, however, you are in charge of achieving them!
Post by Katie Keene, PRSSA member for the 2012-2013 school year. You can contact Katie through our blog editor: firstname.lastname@example.org.
The secret to a standout resume is to measure your results, and you’ll need to plan ahead to do this. Here are the steps to follow:
1. Identify the ultimate goal of your efforts. Why are you about to engage in this public relations endeavor? What is the purpose?
2. Set objectives. Your objectives are how you measure whether you’ve achieved your goal, so each objective must be measurable. To set objectives, you’ll want to find out what your past performance was. You want to do better than last time, but you don’t want to set objectives that are tough to reach. Make sure to set your objectives with your manager.
Ideally, you’ll have access to the organization’s prior performance, so you can report the difference you have made (e.g., increased museum memberships by 5 percent).
If you cannot get information about the organization’s prior performance, you can at least report on your resume whether you met your objectives, and you can potentially report that you exceeded your objectives by a particular percentage (e.g., exceeded attendance objective by 20 percent).
If you will manage your organization’s social media, make sure to use tools to measure your organization’s performance before you take the helm. You can find these tools through an Internet search for “[name of tool] measurement.”
Some of my favorite measurement tools are Edelman’s TweetLevel and BlogLevel, Statigram, and PinPuff. There are plenty of other good tools, as well. Facebook has built-in metrics you can use through Facebook Insights, which you can access as soon as you’re an account administrator. Make sure to record the “before” scores, so you can measure the percentage of improvement at the end of your internship. You might also take some screenshots of the before and after measurements, which would be good visual illustrations for the professional portfolio you’ll prepare during J454.
Another important online tool is bitly, which you can use to measure the number of times people have clicked on a link you share.
3. Measure your results. To figure out the percentage change between your performance and the prior performance, follow this simple formula:
A. Subtraction: Your performance – prior performance = X
B. Division: X divided by the prior performance
Then move your decimal to the right by two numbers, and you have your percentage change.
Guest post by Professor Tiffany Gallicano, public relations faculty member for the UO School of Journalism and Communication. Visit her blog The PR Post.
You know the “six degrees of separation” theory? In Eugene, I think everyone is three-degrees apart, at most. The connectedness of a small market has some advantages and some disadvantages, depending on how you look at it and what you’re looking for.
In the world of agency PR, a small market has some major pluses:
I can think of two drawbacks of working in Eugene. But with time and learning, I’ve overcome them, so that may null my findings:
I found a few organizations that offered professional and personal connections in my playing field – the Eugene Chamber of Commerce’s Young Professionals Network and the Eugene Active 20-30 Club. The former hosts monthly networking events and the latter is a community service organization. By participating in both, I now have many new friends and see familiar faces at almost any community event.
I would imagine, however, that a larger city offers a more thriving young professional scene. Even co-workers could be of similar age and interests as recent grads.
But, in my opinion, here’s the catch: You might be working on accounts like Apple, Subway or L’Oreal, but you could be on the fifth or sixth rung of the ladder – a place where upper management may not remember your name and you’ll rarely get to talk with a client face to face.
My “Pros” and “Cons” list shows five-to-two. That’s a win for small markets.
From my perspective, starting your career in a small market is the perfect training ground to develop skills and experience you’ll need if and when you decide to launch into a larger market. But I’m biased because I haven’t experienced professional life elsewhere.
Eugene is indeed a small world after all. But it’s made a big impact on my personal and professional growth.
During spring agency tours on Friday, May 3, the University of Oregon PRSSA chapter had the pleasure of sitting down with Bob Frause, CEO and founder of Frause in Seattle, Washington. In addition to his prominent role within the public relations industry, Frause is extensively involved with the Public Relations Society of America (PRSA) as a member of the National Board of Directors and Past Chairman of the PRSA College of Fellows. He also sits on the PRSA Board of Ethics and Professional Standards. Frause’s substantial experience in the industry has allowed him the opportunity to develop several important tactics to help young professionals in the PR job search.
1) Remember that every interview is a real interview. In the process of looking for a job, informational interviews have become a popular tool for networking with professionals. However, just because you are not actively applying for an open position does not mean you should take it any less seriously. When you set up an informational interview, prepare for it in the same way you would for an interview for an open position. Make sure to research both your interviewer and the company. Be ready to ask he or she specific questions that show you have done your homework. By the end of the interview, you should make the professional wish he had on open position or room in his budget to hire you. You never know when this could lead to a job offer.
2) Put interests at the bottom of your resume or in your cover letter. Recently, many students have been advised not to include interests unrelated to public relations on their resume. Though according to Frause, curiosity outside the industry is something he looks for in a potential hire. If you are interested in travel or cooking, find a way to integrate these interests into how you present yourself because this will suggest that you are a more rounded and experienced individual. You also never know when these outside interests will coincide with client work making you an ideal person for the team.
3) Ask for a job and don’t take the first “no.” During an interview it is important to remember your self worth and prove that to your interviewer. If you don’t think you are the best person for the job there is no reason the person or people interviewing you will either. In Frause’s opinion, at some point during the interview, it is important to ask for the job. Though many times you will be told no, you can then spend the rest of the interview proving why you should be hired for that job. This tactic also shows self-confidence and your ability to be a leader. Frause admits this might not be a good tactic for all interviews, but suggests that you should be able to establish if this will work during initial research for the interview.
4) Get at least two professional contacts before you leave. At the end of an interview, make sure to thank them and ask to be put on the list for future open positions. This shows that you would like to continue a relationship with that person and the company. After thanking her, ask for any contacts they might have that you could use to expand your network. Frause’s advice is to leave with at least two new contacts that might be beneficial to you.
5) Create a graphic biography of yourself. One tool that Frause suggests is something he calls a graphic biography of yourself. This should be a roadmap of who you are as a person and a professional. You could use this in your portfolio or in an interview to help you stay focused on what you want to convey about yourself. This can also be useful to have in front of you during a telephone or Skype interview to help you steer the conversation and prevent you from forgetting something you wish to share about yourself.
6) Avoid misusing pronouns. Though sometimes this aspect of writing and speaking can be forgotten, Frause says that this is one of his main pet peeves and a mistake he encounters frequently. All grammar is important and proper use of pronouns contributes to your overall image as an educated individual.
Making the right impression during an interview – whether it is formal or simply an informational one – can make the difference in getting a job offer. Frause advises young professionals to be proactive, confident and unafraid to ask the hard questions during the job search. What do you think of Frause’s professional advice?
Say hello to a new “generation” of PRSSA leadership. The 2013 PRSSA National Assembly was held in Albuquerque, New Mexico, from April 4 to April 7. The event marks an important time for the organization, as delegates vote on bylaws and leadership for the coming school year. Current UO PRSSA chapter president Ellie Boggs was elected to serve as the National Vice President of Career Services for the 2013-2014 term. UO PRSSA is incredibly excited and proud for Boggs as she moves forward into her new role! Here is what she had to say about her new position and her thoughts on leadership:
Q: What inspired you to apply for a position with the National Committee?
A: I first started thinking about applying to the National Committee during the National Assembly last year where I was the UO PRSSA delegate. The National Committee is a group of students who are so passionate about the PRSSA organization and the overarching ideas and plans that make the society run; I wanted to be a part of implementing those big plans. Leadership is also something that I enjoy immensely, so the decision to take the next step and apply for a national leadership position was an easy one.
Q: What do you hope to accomplish as the vice president of career services?
A: My No. 1 goal is to increase the number of PRSSA students who are given the opportunity to complete an internship. Every student deserves the chance to practice and improve their learned skills through internships, and serving as vice president of career services puts me in the position to help more PRSSA students get that practical experience.
Q: What is your definition of a successful leader?
A: I think a good leader is someone who knows how to listen, as well as act. Balancing these two qualities is essential but quite difficult. If the team you’re leading knows that you will listen and care about their concerns, they are more likely to work hard on your behalf. On the other hand, a good leader also should know when to take action and get things done.
Q: How do you think this experience will shape your future as a professional?
A: This is a really exciting position, because I get to interact with chapters and students, as well as businesses and professionals. Essentially this position is all about making connections in order to expand the PRSSA Internship Center, so it will help me develop the skills to interact on a professional level, instead of just a student level.
Q: Why is it important for students to seek out and apply for leadership positions while in college?
A: Leadership pushed me outside my comfort zone, and I’d venture to say it does that for most students. Learning to lead effectively takes practice and hard work. In your professional career, you most likely won’t have the opportunity to lead and manage people for several years, so learning to lead while in college will put you a step ahead.
Q: What advice do you have for other PRSSA members who might be interested in applying for a similar leadership position?
A: Start leading on a small level. Like I said before, learning how to lead effectively takes time and practice; it doesn’t happen overnight. Try seeking out a leadership position in your university or local PRSSA chapter. Then, once you’ve taken on several smaller leadership roles, you can begin researching leadership positions that allow you to take on larger responsibilities, such as the PRSSA National Committee. Be sure to do thorough research when applying to these positions. I prepared my application for several months before submitting it, and the time spent preparing was definitely paid off.
Post by Samantha Hanlin, University of Oregon PRSSA Member.
While the Gateway to Media series attempts to equip journalism students with the basic skills they need, learning the in-depth function of computer programs like the Adobe Creative Suite are useful skills. Here is a list of some of the most important programs PR majors should add to their resumes:
As intimidating as this program may seem, you need to know the basics. For many internships and positions, this layout and design program is highly desired – if not required. Think of it as a sophisticated Microsoft Word document with 10 times the amount of opportunity. This program can transform a dreary poster into a professional and impressive advertisement.
Many people have dabbled in Photoshop. This program opens the door to flawless photos and sharp graphics . Photoshop plays into InDesign with any type of photo placement. Though sometimes an overwhelming program, Photoshop skills are incredibly useful to creating high quality images.
Public relations is all about communication. When communicating with a large group, as many will have to do, visuals are key; and sometimes you have to go beyond PowerPoints presentations. Instead of persuading more yawns, try adding interest and flair with Prezi, an online presentation builder. Completely free and easy to use, Prezi gives every presentation edge, movement and easy access to embedded videos or graphics.
4) Final Cut Pro
Even if you don’t think video editing is essential, Final Cut Pro offers some perspective to what goes into a production piece, which starts with patience. The Gateway to Media series focuses on this program because you can learn vital skills about interviewing, and the importance of good audio and footage. Beware perfectionists, you can easily get addicted!
Success in the public relations industry means being a Jack (or Jill) of all trades. Take the time to explore popular computer programs like Adobe Creative Suite. Visit your professor for a quick tutorial, pick up a book or Google tutorials to teach yourself the basics. Adding these basic skills to your resume will make for a much stronger resume.