By Arunima Bhattacharjee
Last night’s party was a blast! You and your friends drank and today, you decided to share all of those pictures and videos on your social media: Facebook, Twitter, Instagram etc. Your friends will have a great laugh, people will see how crazy you were at the party and everything will remain a memory. Until one day when you apply for a job, and your recruiting employer decides to check your social media. When they see all your pictures from that night, they will either think you are a very social person or they might actually reject you based on what you did in the past.
Social media is a great place for employers to learn more about a potential candidate. About 93 percent of recruiters check the social media profiles of prospective candidates before they make a decision to hire them. And sometimes, what they find can be a major factor in hiring that person or not. A survey conducted by CareerBuilder with 2,200 hiring human resource managers found that 48 percent of hiring managers didn’t hire a candidate based on what they found on their social media.
Now I am quite positive that you don’t want to be that person who gets rejected from a job because of something you posted on social media. Therefore, here are some tips that can help you brand yourself on social media:
Identifying your brand
From the moment you went on cyberspace you formed your own brand. Google yourself, know what’s coming up when you search your name. The privacy settings on Facebook changes often, so be cautious of what is public and what isn’t. Therefore model a good positive behavior. If you want to impulsively post and share things, do it with positive intentions.
Your employer wants to know if you’re really the person you say you are, and social media is there to prove it to them. You don’t have to post things on Facebook or twitter to look more experienced or knowledgeable. You just have to be you (without the drunken pictures of course.)
What you write on social media matters
If you had a bad experience at a previous job, don’t write about it on social media. The hiring manager for your current job prospect will definitely not appreciate what you had to write about your previous employers, and that might put you at risk to getting the job. These 10 people lost their jobs because of something they posted on social media. You don’t want to be them before you even get the job.
Social media is filled with information about all of us. You don’t have to be fake to make yourself look appealing to the job recruiter. However, be conscious about what you post on your Facebook or Twitter. Just be yourself and don’t over exaggerate about your abilities or change your name to provide more security to your private life. Employers will like it if you do have social media because it proves you are up-to-date with the internet and obviously because you have a social life. So go out there into cyberspace and fix what needs fixing.
Guest Blog Post by Josh Wei, Founder of UltraPress, the fastest and cheapest place for custom apparel.
There’s a commonly perpetuated lie in the small business world. It goes like this: “You can’t be successful at PR, because it’s too expensive.” Unfortunately, many SBOs take this statement as fact and never even attempt to develop a PR strategy. As a result, they’re left scrambling to compete against bigger companies with deeper pockets.
While PR can get expensive, it doesn’t have to be out of your price range. For even just a few hundred dollars per year, you can invest in a full-fledged PR campaign that pushes your brand to the top. However, you have to be willing to ignore the noise and silence the myths.
PR Isn’t Optional
Contrary to what some say, PR is not optional. Regardless of the size of your business, the industry you operate in, and the budget you have at your disposal, you can’t ignore PR. As soon as you have a product created and a brand developed, you must begin working on relationship building.
According to business writer Jerome Cleary, there are four main reasons why PR matters for a small business. They are as follows:
Basically, you can’t afford to ignore PR. And while it may cost you time, resources, and money to develop and maintain a strategy, it doesn’t have to break the bank.
5 Free or Cheap PR Options and Solutions
So, how exactly can you do PR on a budget? Well, you need to arm yourself with the right tools and solutions. The good news is that many are free or cheap, including the following:
Out of all the online PR services available, HARO – or Help a Reporter Out – is by far the best. This service works by connecting reporters with a variety of potential sources for stories. It’s designed to be a two-way street that helps both journalists and brands.
The service gives journalists the ability to find relevant stories, while simultaneously allowing brands to secure valuable media coverage. If you take a look at the HARO website, you’ll notice that a number of media outlets use the service, including TIME, Mashable, The New York Times, Wall Street Journal, ABC, and more. You can learn more about how HARO works from the brand side by checking out their How it Works page. Subscriptions run from free all the way up to $149 per month for a premium account.
Do you sell physical products? Do you want to get the word out about your product? Tomoson may be the answer. This software manages and matches influencers with brands for valuable reviews and social proof. It allows you to give products away to bloggers and people in your target market with the hope of creating some buzz. You can then see who has received your products, talked about them on social media, and posted about them on their blogs.
There are currently more than 20,000 influencers on Tomoson, and the site is growing by the day. It’s a really great way to kick start organic growth and grassroots sharing. For a business account, you can start out with a free 30-day trial. After that, monthly accounts range from $99 to $499 per month.
Honestly, one of the best things you can do is start guest blogging. You don’t even have to write about your brand or products. Just start building relationships with different industry blogs and make sure a byline is included as part of the compensation. Also, don’t be surprised if it’s the only compensation.
As you start accumulating profiles, you’ll begin to gain some name recognition in the industry. Ultimately, this will lead to brand recognition. And once you’ve built enough equity, you may even be able to start writing about your business and products.
This is obviously a long-term approach, but it’s something every smart business owner should do. These blogging relationships are the modern day equivalent of knowing your local newspaper writers. They’ll help immensely in the long run. If you’re unsure of how to find guest blogging relationships, try Guestr. This website shows you which websites and blogs are looking for guest contributors.
Another very simple thing you can do is get in touch with media members via Twitter. You want to avoid being creepy or obnoxious, but sending an occasional direct message, retweeting posts, and responding to tweets is a great way to make an introduction. After all, you’re much more likely to have a pitch accepted if the person at least knows your name.
Part of being successful in PR is accurately tracking your progress and gaining insights into how your different efforts and campaigns are being perceived in the marketplace. Once your name gets out there and you have multiple things happening, it’s difficult to do this manually. This is where PR monitoring tools come into play.
There are a number of cheap or free options available. HubSpot has compiled a list of the top 18 tools for monitoring and managing media relations. There are some really good ones on this list. Look through them and see if you can find some that align with your brand.
If you’re just starting out with PR, you may not need these tools yet. They are designed for brands that already have campaigns in place. However, over time, you’ll find that they are invaluable. It’s better to start using them in advance than it is to learn about them on the fly.
PR Doesn’t Have to be Expensive
Your competitors want you to believe that PR is expensive. They want you to think that it’s something only Fortune 500 companies and large organizations with massive budgets can get involved with. And while you may not be able to afford a full-time publicist, there are plenty of things you can do to push your brand forward and find opportunities.
PR doesn’t have to be expensive if you use the right tools and understand how to stretch your budget. Keep these five options in mind and start to develop a cost-effective PR strategy that allows you to achieve success in 2016 and beyond.
By Arunima Bhattacharjee
While you’re a a pre-journalism student at the School of Journalism and Communication (SOJC), you might have asked yourself a few questions before deciding the perfect major for yourself. Some people believe that creativity is for advertising, writing skills for journalism and dealing with people is public relations. So, which skills do you identify with the most? Well, all three majors require extensive communication, creativity and writing skills. However, the second question that might cross your mind is which major will most likely land me with a job after graduation? Well then it’s time we explore this question because the career you choose will impact how much money you will make in the future.
According to “The Guardian,” the competition in the journalism field is “immense.” It takes some time to land with a good paying job as a journalist and you need to know your technology before heading into the job market. The journalism school here at the University of Oregon (UO) will teach you the necessary technological knowledge, but the rest is on you. You need to be up-to-date with all the available software for editing and creating multimedia. It’s also important to create a portfolio; this will show them what you’ve learned while in school. In addition, the average salary for a journalist is in between $24,000 to $71,000 annually.
If you are thinking that you will sit at a leather chair with a window view in Manhattan at an advertisement agency, like “Mad Men”, then think again. Peggy didn’t get her own office on her first day of work. She had an entry-level position and then got promoted to different levels because she was able to demonstrate unique skills and creative thinking. That’s what advertisement agencies want in new graduating undergrads. If you intern in an advertising firm while in college, it is more likely that same firm will be willing to hire you full-time after you graduate. According to the “Payscale Human Capital”, the salary at an advertising firm will be between $32,000 and $71,000 annually, this can also vary on which part of advertisement you are interested in going into.
Public relations, on the other hand are outpacing journalism. According to the “Pew Research Center” the salary gap between PR specialist and a news reporter is almost $20,000 annually. A new survey from the University of Georgia found that new graduates earn on average $35,000 a year when they get into the public relations career. The number of employed PR specialists is expected to jump from 258,100 in 2010 to 316,200 by 2020. This projection equates to a 23% rise in employment.
By Pablo Lopez
Connie Chandler, a public relations instructor in the School of Journalism, gives us her top-three reasons to build relationships with our instructors on campus.
Networking. Networking. Networking.
This word gets thrown around at us in college classrooms like our parents reminding us to eat our vegetables at the dinner table. But like our vegetables, why is it important?
More importantly, why should we network with instructors that we have to deal with for 10 weeks? Ten weeks should be more than enough time, right? Wrong.
Personally, I rather call it “building relationships.” It doesn’t sound as professional, but as students, I think we’re here to look at instructors as our friends and not as an associate that we’re competing with, dreading to ask them for help and cringing at the thought that they’ll embarrass you in front of the boss.
It’s true, we have a lot on our plate. It is almost impossible to meet with instructors when you’re trying to balance the workload of four or five classes while working a daily job that requires countless hours of physical labor.
Connie Chandler, a public relations instructor in the School of Journalism and Communication (SOJC) agrees. Chandler says, “Students are busy. And going to office hours, if you feel like you have a pretty good handle on what’s going on in the class, may seem like it’s too much to add to your schedule. But I think that the other part that students need to think about is that the instructors in the program that you’re in –in this case PR – really care about where you end up.”
These are Chandler’s three reasons to build a relationship with instructors.
1. Connection: We are here to learn from instructors.
It’s obvious that books cannot teach us everything. We can go to class twice a week, ace the course, and still be oblivious to what’s going on in the work place. Chandler says one of the best reasons to build a relationship with instructors is not only because they ‘have great deal of knowledge on the skills we are learning,’ but because they have ‘a fair amount of practical experience in the work place that you want to go into using those skills.’ They’re here to help; use them.
2. Good Practice: Instructors welcome “cold emails”
It’s an awkward, and sometimes intimidating introduction that you have no idea how to approach. As hard as it sounds, it’s not that bad. Instructors know that we have questions, and sure we might sound a little nervous, but don’t be hesitant and just do it.
Chandler explains that it’s as easy as sending an email. “Most instructors in, for example, the PR sequence, would be open to even just an email that says: ‘I’m a student in the public relations program and I know you are an instructor in the program with a special interest in leadership – for example like Dave Remund has – and I’d like to sit and talk with you. Can we do that sometime?’”
If you have a relationship with an instructor already, she recommends you simply ask to be introduced either virtually or in person with another instructor in the department that they think would be a good person for you to sit and talk with.
3. Access to Opportunities: Guidance into the right path
If you’re reading this, you’re most likely in the same boat as I am. We need a well-trained sailor to help us get to the destination we’re trying to reach. Which is exactly where the instructors come in to play. Chandler shares, “part of helping you get to that place is certainly the skills that you’re learning in the classrooms, but it’s also in getting to understand what you’re specifically interested in as an individual and helping in anyway that we can to guide you toward the path that you really want to take.” An exceptional staff surrounds us in the SOJC, and ultimately, they are here to help.
Have you ever contemplated double majoring? How about double majoring in the journalism school? Majoring in journalism and public relations was one of the best decisions I made during my college career. I started off my academic journey in Allen Hall as a “super j” major. But last June, I decided to add public relations to my degree audit. At the time, I was not sure why I wanted to do this, but now I am glad that I did. Here are my reasons why I believe you should consider adding a second major in the journalism school.
1. You will make DOUBLE the connections
One of the best parts about double majoring is the amount of connections you will make. From the day I decided to add a second major, I connected with more professionals than I ever imagined possible. I also made strong relationships with my public relations and journalism professors, who helped with me with numerous opportunities.
2. You will know AP Style like the back of your hand
Associated Press style. Whether you are in the public relations sequence or in the super j program, you must know AP style. It’s easy to say that if you are going through both of these programs simultaneously, you will learn to love your AP stylebook because you’ll know almost every rule.
3. Multimedia? You have it down pat
Have you ever thought about adding a multimedia piece to a campaign you’re working on? No problem. After going through the super j pathway courses and the PR sequence, your multimedia skills are on point and can make a solid project, dynamic.
4. Your writing skills will go through the roof
If you decide to add another major, you can expect to do a great deal of writing. If you’re looking to become an even stronger and skilled writer, double majoring is for you. After taking multiple writing-based courses, I am beyond confident in my writing. This skill had aided me in all different areas in public relations and journalism.
5. Multitasking and time management are a breeze
Multitasking and time management can sometimes feel like two daunting skills. But after going through these academic programs, that becomes a much simpler task. Juggling my assignments, office hours’ appointments and internships are apart of my everyday routine. Multitasking and time management seem effortless after you become familiar with your ongoing schedule.
Olivia Gonzalez is a senior, majoring in public relations and journalism. She hopes to work in the sports marketing and public relations field, specializing in reputation and brand management. She hopes to move back to the Los Angeles area after graduation and she is excited to begin her professional career.
As a college student, you need your sleep – there’s simply no other way to put it. You stay up late finishing homework, wake up early to go to class, work during normal business hours, and sometimes decide to go out on the weekends which, yes, takes away from time you could be sleeping. Almost any student can relate to their morning going a little something like this…
It’s 8 a.m., your alarm is buzzing, and you went to bed at 3 a.m. the night before. You drag yourself to the kitchen for coffee and leftover cold pizza, you shower, throw on whatever clothes are nearest, and head to your first class of the day.
As a young adult still in school, you’re allowed to have a messed up sleep schedule and a morning like the one listed above. However, when you’re entering the professional world it’s time to change up the cold pizza for a hearty breakfast and the sweats for a suit. Waking up fifteen minutes before you need to leave isn’t going to cut it anymore. If you’re a senior looking forward to graduating, it’s time to start transitioning to your new professional morning routine:
Check the news, social media, and your emails.
Start your day with making yourself aware of what’s going on in the world today. You don’t want to be the only one who shows up to work and doesn’t know about the latest news, scandals, and tragedies. Especially make sure to check your email; it decreases the likelihood of surprises when you walk into your office.
Eat a well-balanced breakfast!
It’s cliché, but definitely makes a difference. Breakfast jump starts your metabolism and provides you with energy and nutrients that help you concentrate throughout the day.
Whether it’s a simple jog, a brisk walk, laps in the pool, yoga, or an intense CrossFit workout, you need to get moving. Working out in the morning boosts your endorphins, which results in a better mood for the day. It also relieves stress, keeps your metabolism elevated, and helps keep you focused.
Writing out your plans for the day can really increase productivity. When you fail to plan, you plan to fail. Making a to-do list, writing out your meetings and phone calls, and writing down deadlines will help you remember them. Seeing your day on paper or a computer calendar helps mentally prepare you for what’s to come.
Get your hardest task for the day out of the way.
Putting off the most difficult job can sometimes seem like the better path to take, but it’s not. Often you’ll end up procrastinating too much and it’ll hang over your head, daunting you. If you make it priority number one, tackle the job and get it out of the way, the rest of your tasks for the day will seem small and easy in comparison.
Brooke Adams is a junior transfer student, majoring in Public Relations and minoring in Business Administration. Brooke is a native Oregonian, avid coffee drinker, and music lover. Follow her on Twitter @BrookeIAdams.
Attention junior and senior students: it’s time to start networking! “Building a network” may sound like an overwhelmingly large task, but we promise it’s easy as 1, 2, 3. Follow the three steps below to start creating a custom network that will serve as your most useful (and powerful) professional tool.
Do some digging.
Building your network is an exciting process that requires you to connect with many different peers and professionals. But how do you know whom to get in contact with? Start by doing some digging. Reach out to professors, current and past employers and even your parents. Have them suggest friends or colleagues for you to get in touch with. They could even send a friendly email that puts your name on their radar, which really increases the likelihood you’ll get a response.
Once you’ve put together a solid contact list to work with, it’s time to start connecting with folks. Send out e-mails asking for informational interviews about their business, or even to just meet over coffee. Make sure to do your research first. Collect as much information as possible about what this person does for a living before chatting with them. This will show them that you’re serious about starting a professional relationship – they will respect you for it. And don’t forget to make a connection on LinkedIn too.
After making initial contact with a person, do not forget to follow up. Follow-up e-mails and phone calls will instill a lasting impression on your new acquaintances. Ask about what’s going on in their industry, ask for suggestions on other resources…be creative about how you foster this new relationship.
Remember that you, too, should contribute to professional relationships. Offer knowledge on current industry news, connect your peers with professionals in need of new employees, and generally build trust that will carry your relationship far into the future. Your network will be your new BFF. Treat these relationships with respect, stay in touch, and keep them in the loop with any major (professional) events in your life. The possibilities of where your network can take you are endless – so start building!
What are some ways you’ve already started building your professional network?
Anna Williams, external relations committee member, is a senior studying Family & Human Services. She’s obsessed with craft beer, avocados and everything about Seattle, and is pursuing a career in Food + Bev PR. Follow her on Twitter @annaleighwill.
Strong writing is one of the most critical skills a PR student can acquire, and yet it’s easy to overlook in favor of more flashy skills like event planning and social media strategy. That’s why we invited PR professor Courtney Munther to lead a writing workshop for chapter members.
Couldn’t make it to Wednesday’s meeting? Here is a recap of Munther’s advice for writing like a pro:
Frame Your Story. By focusing on one aspect of your story it helps to hone in on what you want to address. This gives your readers a sense of direction.
Be Sure to Be a Storyteller. Being a storyteller gives life to your story. Writing is about the human connection and engaging your readers on a deeper level than the surface fluff.
What Are Your Key Messages? Make sure you have your key messages created throughout your story. A key message could make or break the concept of the story you are creating.
Have Compelling Quotes. People will respond if you are using emotion in your writing. While stating the facts works well to inform different publics emotional quotes will cause these publics to respond and act to your cause.
Use Active Voice; Not Passive. In PR it is so important to be concise and get to the point. Cut through the clutter by using an active voice instead of a passive voice. This simplifies your writing into a clear and direct voice. If you have trouble with active voice start with using the subject in the beginning of the sentence instead of the ending with it.
Struggle with Writing? Practice, practice, practice! The best way to get better at your craft is to practice. Be sure to try to write in active voice while practice!
What are some of the best pieces of advice you have received about writing? Is there any work you have read that has stuck with you? Comment below and share your experiences!
Karly Tarsia is currently a junior majoring in Public Relations. She is also the internal events project manager for UOPRSSA. Feel free to follow Karly on Twitter at @karlytarsia
It’s that time of year! We college seniors are scrambling to submit resumes, obsessing over networking with professionals, and praying we magically land the ultimate “big girl/boy” job that fits our career wish list. And pays $1,000 an hour…in our dreams.
Those of us with internship positions are obviously highlighting that experience on our resumes and counting on supervisors to act as references. But what if the perfect job opportunity is closer than we think? Wouldn’t it be nice to transition into being a paid professional without even having to leave Eugene? Read the 5 tips below on how to turn your internship into a real, paying job.
Interview your supervisor.
Your supervisor and you probably engage in light conversation during downtime on the job. But to be seriously considered as a potential new hire, dig deeper! Set aside one hour to have a conversation with your supervisor that will strengthen your professional relationship and prove you care about a career at this agency. You could ask:
Establish new connections.
Take it upon yourself to network with professionals at other agencies in the area. Paid staff at your internship site probably have these relationships already, which is exactly why you have to show them that you are also capable of establishing a presence in the local PR community. Call around, send e-mails, and set up informational interviews. This will give you a competitive edge against other potential new hires.
Take on a solo project.
Your supervisor needs to know exactly what her intern can accomplish as a member of the team. Start by considering your skill set: What do you bring to the agency that sets you apart from veteran employees? Next, sit down with your supervisor to discuss agency needs. Maybe the company’s presence on a new social media platform needs to be developed, a brochure needs to be designed, or a whole new event planned. Utilize your skills to meet the agency’s needs and…ta-da! You’ll stand out as an essential member of the team.
Immerse yourself in the agency culture.
Make friends with coworkers and take up activities that seem popular around the office. In conversation, bring up topics of interest to those around you. This agency needs to know that you can groove with the overall office vibe.
This might seem obvious, but just ask for a job! Let your supervisor know how interested in you are in starting your career with this agency. She will greatly appreciate your passion for the work this agency does. The worst-case scenario is that you are turned down, and then it’s back to the resume submissions and networking frenzy!
Have any other tips on turning an internship into a job? Share them below!
Anna Williams, external relations committee member, is a senior studying Family & Human Services. She’s obsessed with craft beer, avocados and everything about Seattle, and is pursuing a career in Food + Bev PR. Follow her on Twitter @annaleighwill.
As PR majors, we’re instructed to read just about everything and to read constantly. However, these broad parameters can leave students a little lost what they really should be looking at to prepare for a future career in PR. This Recommended Reading series will give you insight to what other students and PR professionals are reading.
Wondering what a senior in the PR program is reading? Here’s some of the articles and books catching my attention right now:
Coffee and Cardigans: Former UO PRSSA president, Callie Gisler, offers insight into post-grad life and a career at a PR agency.
Likeable Social Media: A must-read for PR students interested in social media, this book teaches you how to translate the power of word-of-mouth marketing to social media platforms.
Your Coffee Break: This site has a little of everything, but is an excellent resource for internship and career advice. This article on blogger relations is a great overview of a topic that’s rarely covered in PR classes.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World: This bestselling book from social media expert Gary Vaynerchuk is another must-read for anyone interested in social media. His boxing analogy is a genius way to think about the value of communicating on social media.
What have you been reading lately?
Hannah Osborn, Public Relations Director, is a senior pursuing a double major in public relations and magazine journalism. She manages all UO PRSSA social and digital media platforms. Follow her on Twitter at @hannahmarieoz.