Didn’t make it to our meeting last night? We talked with a panel of professionals, including Ian Bragg of CMD and PRSA New Pros and Matt Hollander and Taylor Robertson from Vox PR. Here are six things we learned from them:
Pitching is a big deal. Taylor Robertson said that was the thing that shocked him the most when he started his first job out of college. His advice? You just have to pick up the phone and do it. Be direct and target the reporter who fits the story best rather than “blanketing” the pitch by contacting every reporter you can think of.
Knowing how to use social media isn’t enough. You have to be comfortable talking about the analytics behind your efforts on social media in order to show the value of what you’re doing.
Network constantly – it really is all about who you know. Companies hire internally first, followed by the people they know. Job postings are always a last resort and they’d rather not comb through a trillion resumes. Graduating in the spring? Start doing informational interviews now.
Network even while you have a job. One of the fastest ways of advancing is hopping from agency to agency. Most people only stay in an agency for 2-3 years.
Between an unpaid internship and no internship, take the unpaid one. You’ll be able to parlay that into work soon enough and the experience will be worth it. However, you should never stay in an unpaid internship for more than three months.
The working at a small, local agency: At smaller agencies, you can get your hands on a lot of different projects in your first year. By having to wear multiple different hats, you can find out what you ultimately want to do.
Make sure to join us for our next meeting on November 5 where we’ll be talking with Funk/Levis’ digital strategist Trevor Steele about integrating digital new media into campaigns.
Hannah Osborn, Public Relations Director, is a senior pursuing a double major in public relations and magazine journalism. She manages all UO PRSSA social and digital media platforms. Follow her on Twitter at @hannahmarieoz.