Didn’t make it to our last meeting? We heard from Heaven Lampshire, former UO PRSSA Exec Board member and current assistant account executive at Edelman Seatle. Here are six things we learned from her about internships, tech PR and more:
On going into tech PR after working in food and beverage: Food and beverage PR is intuitive because you can relate to it so easily. Going into tech PR, there’s a lot to learn about how the companies work and what they do.
The difference between being an intern and an AAE: As an intern, Heaven says she worked on one-off projects for eight different accounts and wasn’t able to deeply understand the client’s work. As an AAE, she is able to work on projects from start to finish.
Time management is critical. When asked to do something, it’s better to be honest and say you can get to it later than say you can do it now and not get it done.
Want to stand out as an intern? With every assignment you work on, ask yourself “What are two thing I can add to make it better?”
Think strategically and have a reason for everything. You need to be able to counsel your client on decisions and explain why your solution would work.
Take advantage of in-class assignments. Do things that are interesting to you, and you’ll not only enjoy your classes more, but have things you’re proud of to add to your portfolio.
Join us for our next meeting on January 28 to kick off our Workshop Wednesday series!
Hannah Osborn, Public Relations Director, is a senior pursuing a double major in public relations and magazine journalism. She manages all UO PRSSA social and digital media platforms. Follow her on Twitter at @hannahmarieoz.